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Casting "Beyond the Showroom," a 30-second broadcast TV commercial for a luxury automotive dealership. The spot flips the typical dealership ad. Instead of focusing on the sale, it follows one customer through the years of care that come after it: buying her car, a personalized setup, seamless service with a loaner delivered to her home, and returning years later to be greeted by name. The tone is elegant, warm, and understated.