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Salesperson Chapman Ford Horsham
Career Insights for Car / Vehicle Sales Representative
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Scorecard
Based on Pennsylvania data
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What they do
A Car or Vehicle Sales Representative develops buyers by maintaining rapport with previous customers, suggesting trade-ins, customer prospecting, greeting drop-ins, responding to inquiries, recommending sales campaigns and promotions, and explaining warranties and services. Demonstrates vehicles by explaining characteristics, capabilities, features, and product testing. Understands vehicles by studying characteristics, capabilities, and features, comparing and contrasting competitive models, and inspecting vehicles.
$66,829 / year median in Pennsylvania
-7% projected decline
Job Description
Responsibilities/Duties/Functions/Tasks:
- Conducts self in a manner which is consistent with guaranteeing satisfaction to customers.
- Determines each customer's vehicle needs by asking questions and listening.
- Demonstrates new vehicles (includes test drives).
- Delivers new vehicles to customers. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and lays the foundation for customer loyalty.
- Attends sales meetings.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains prospect development system.
- Keeps abreast of new products, features, accessories, etc., and their benefit to customers.
- Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
- Reports to the New or Used Vehicle Sales Manager regarding objectives, planned activities, reviews and analyses.
- Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
- Understands the terminology of the automobile business and keeps abreast of technological changes in the product.
- Knows and understands equity and values and has the ability to explain depreciation to the customer.
- Knows and understands the federal, state and local laws, which govern retail auto sales.
- Introduces customers to Service Department personnel to emphasize the quality and efficiency of the dealership's service operations.
- Completes monthly manufacturer trainings to stay certified.
Non-Essential job tasks:
- Assist in snow removal and snow clean up