Demand Generation Representative
Job
Belden Inc
Remote
$77,600 Salary, Full-Time
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Job Description
Belong. Believe. Be You. Belden.
Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you'll participate in work that will challenge you and position you to excel. You'll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.
Together, we'll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let's build the future.
Let's Write the Next 100 Years Together. Join a global community striving to improve connectivity and security. The work we're doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.
Job Summary:
The Demand Generation Representative is an integral part of Belden's strategy, identifying and engaging with potential stakeholders and opportunities as part of pre-funnel activities in the United States. As a member of the sales team, this role will support Belden's sales and marketing initiatives through phone and email engagement to vet interest and develop business relationships and opportunities. This inside position will leverage pre-qualified leads generated through marketing efforts to further qualify them per a defined set of criteria, and develop new business opportunities. Once an opportunity is sales-qualified by the Demand Generation Representative, it will be passed into Sales Funnel for further engagement.What you will do:
Establish viable opportunities- through probing and solutions based questions Contact prospective customers
- engage directly with prospects through phone, email or other desk-based methods (such as LinkedIn messaging) Evaluate quality of leads
- qualify and score the viability of an interested lead by assessing the need, timing, upcoming & current investment plans Identify key stakeholders
- map key stakeholders within each prospective customer Inform prospects
- of Belden's solutions and gauge interest in offerings Score opportunities
- Assess information gathered and score opportunities per a defined set of criteria (
MEDICC Criteria:
Metrics, Economic Buying Influencer, Decision Process, Identified Pain, Coach, Competition) Implement and maintain lead generation strategies- design lead generation strategies based on pre-funnel performance from the Customer Relationship Management tool (Salesforce.com) Handover scheduled leads
- schedule a meeting and seamlessly hand off sales-qualified opportunities to our sales representatives for further discovery Ensure continuous improvement
- collaborate with marketing and sales to assess lead and opportunity quality, incorporate feedback and refine reach out processes as needed Identify patterns of success and build efficiencies into efforts What you will bring: Bachelor's degree in Business, Marketing or related field Minimum of 3 years of experience as a lead generation specialist with an emphasis on lead generation Experience working within the marketing industry is preferred Proficiency with CRM software Strong written and verbal communication skills and a high comfort with phone-based interaction Strong web-based computer skills (use of search engine technology, platforms such as Salesforce.
- $90,300 plus benefits and additional incentives based on the level of the role.
Let's Write the Next 100 Years Together. Join a global community striving to improve connectivity and security. The work we're doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.
- These statements are intended to describe the general nature and level of work involved for this job.
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