Full-Time | 1099 Contractor | 100% Remote | Performance-Based Build Relationships. Create Opportunities. Scale What Works. Federal Employee Service Association (FESA) is looking for a creative, driven Digital Business Development & Marketing Specialist to help expand our Strategic Partners Division (SPD) and build new business opportunities nationwide. After nearly two decades of helping hardworking people retire with confidence—with more than $1 Billion in annuities in force —FESA is expanding into the private sector. FESA currently builds relationships with credit unions, labor unions, associations, employee groups, and other organizations through in-person outreach, networking, and events. We're looking for someone who can take what's already working and build a scalable digital strategy to reach the right organizations across the US. This role combines digital marketing, B2B business development, lead generation, relationship building, AI, prospecting, and content creation. This is not traditional social media marketing. We're looking for someone who can turn marketing into conversations, relationships, qualified leads, and measurable business opportunities. What You'll Do Business Development & Lead Generation Research and identify organizations that align with FESA's target market and find the right decision-makers. Build targeted prospects and contact lists across the country. Conduct outreach through email, phone, direct mail, networking, and digital channels. Develop relationships and turn organizational partnerships into new sources of qualified client leads. Maintain an organized prospect and opportunity pipeline. Collaborate with the SPD team to improve business-development strategies. Travel as needed for conferences, networking events, organizational meetings, and other in-person business-development opportunities. Digital Marketing & Campaign Development Develop B2B email, calling, direct-mail, and digital campaigns designed to generate conversations. Create outreach sequences, follow-up strategies, and compelling calls-to-action. Test and refine messaging, audiences, and campaigns based on performance. Develop a repeatable national lead-generation strategy that can scale. Track outreach, conversions, lead generation, campaign performance, and ROI. AI, Technology & Content Use AI and emerging technology to research prospects, develop campaigns, personalize outreach, create content, analyze results, and improve productivity. Identify new tools and technologies that can help FESA work smarter and scale faster. Create professional email content, presentations, brochures, mailers, one-pagers, and other digital and print marketing materials. Use AI-assisted writing, design, research, and content-creation tools when appropriate while maintaining accuracy, professionalism, brand standards, and human oversight. Who We're Looking For This role is a great fit for someone who combines marketing creativity with a business-development mindset. You should be comfortable researching prospects, developing campaigns, making the initial contact, communicating with decision-makers, and following opportunities through the pipeline. We're looking for someone who is self-motivated, resourceful, technologically capable, curious about AI, and excited about turning marketing into measurable growth.

Ideal Experience Includes:

Digital marketing and email campaign development B2B lead generation or business development Cold/warm email and phone outreach Prospect research and list building CRM and marketing automation platforms AI tools for research, content creation, marketing, automation, or data analysis Copywriting and campaign strategy Graphic design and marketing collateral creation Understanding of sales funnels, conversion rates, and ROI Strong written and verbal communication skills Ability to communicate confidently with business leaders and decision-makers Ability to learn and adopt new technology quickly Willingness to travel for business-development opportunities as needed Experience in financial services, insurance, employee benefits, credit unions, associations, unions, or affinity-group marketing is a major plus. Experience with American Income Life or a similar group-based business model could also translate well to this position. What Success Looks Like This isn't a role focused solely on impressions, clicks, or social media engagement. Your goal is to bring FESA new groups — and the right groups. Success will be measured by your ability to create real business opportunities and new sources of growth , including: Qualified organizations and decision-makers identified Conversations and meetings generated New organizational relationships established New client lead sources created Qualified leads generated Campaign conversion rates and ROI Expansion into new markets and states Increased efficiency through AI and technology Why Join FESA? FESA has spent nearly two decades building a reputation for helping hardworking people navigate their financial futures. Now, we're taking that experience into the private sector and building something new. You'll have the opportunity to help build FESA's next national growth channel —not simply maintain an existing marketing program. 100% Remote Work from your professional home office and conduct business virtually from anywhere. Help develop a national strategy without being limited to a traditional geographic territory. Enjoy the autonomy and flexibility of a remote environment. Uncapped Income Potential Performance-based earning opportunity tied to the impact you create. KPIs tied to new organizational groups and qualified leads generated. AI & Technology-Forward Environment Leverage AI to increase productivity and improve prospecting. Test and implement emerging technologies. Automate repetitive processes and improve lead generation. Help shape FESA's digital growth strategy. Company-Sponsored Trips & Recognition Top performers are recognized through company-sponsored incentive trips and additional compensation. Performance-driven culture where results get noticed and rewarded. Opportunities for increased responsibility and advancement. Monthly Wellness Incentive Eligible contractors can qualify for a monthly wellness reimbursement to help offset health insurance expenses for themselves and their families. The Opportunity This is more than a marketing position. You'll help build a new national business-development channel for FESA. You'll research organizations, identify decision-makers, develop relationships, create campaigns, leverage AI and technology, test what works, and directly contribute to FESA's expansion into the private sector. We already know the in-person model works. Now we want to figure out how to scale it digitally. If you're a self-starter who loves marketing, prospecting, relationship building, technology, AI, and turning ideas into measurable growth , we'd love to hear from you. Come build something with us. Application Question(s): Are you willing to travel as needed for conferences, networking events, organizational meetings, and business-development opportunities? Have you personally built prospect lists and researched organizations to identify decision-makers? How many years of experience do you have in digital marketing, business development, lead generation, or a related field? Tell us about a business-development campaign you personally helped create. What was the goal, what did you do, and what results did you generate? Do we have your permission to contact you by phone, text, or email regarding this position and other related opportunities with our company?

Work Location:

Remote