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ER
Electro Rent Corp
Digital Demand Generation Specialist
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What they do
A Lead Generation Specialist identifies and develops new business prospects for a company. Uses phone, email and social media tools to identify leads and communicate with potential new customers. Completes follow up research and contacts with potential customers. Generates appointments for sales representatives.
$74,166 / year median in the U.S.
+1% projected growth
Job Description
Overview Turn Demand Into Growth. Build What's Next. Ready to take your B2B marketing career to the next level? Electro Rent is growing — and we're looking for a Digital Demand Generation Specialist to grow with us. This is more than a campaign execution role. It's an opportunity to bring your ideas, expertise, and creativity to a global organization serving some of the world's most innovative technology markets. As our Digital Demand Generation Specialist, you'll create integrated campaigns that generate qualified leads, accelerate pipeline, and connect customers with solutions across High-Speed Digital & Semiconductor, Telecom, Data Center, and other strategic growth markets. And the best part? This is a remote opportunity, giving you the flexibility to do your best work while making an impact across the organization. Responsibilities Make an Impact You'll have the opportunity to: Own multi-channel demand generation campaigns from strategy through results Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture Work hands-on with Pardot and Salesforce Partner directly with Sales, Product Management, Content, and OEM partners Use data, segmentation, testing, and analytics to continuously improve performance Help turn marketing engagement into qualified opportunities and measurable pipeline Bring forward new ideas and have meaningful ownership of your programs Is This You? We're looking for an experienced B2B marketer who combines creativity, curiosity, technical know-how, and a passion for results. You'll stand out if you bring: 5+ years of B2B demand generation experience Strong hands-on Pardot and Salesforce expertise Experience building and optimizing multi-channel campaigns Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics Strong project management and cross-functional collaboration skills Experience with technology marketing, OEM/channel partnerships, MDF-funded programs, or technical markets is an added plus. Qualifications Why Electro Rent? Because your career should come with more than a paycheck. At Electro Rent, we want our employees to have the resources, flexibility, and opportunities they need to succeed — professionally and personally. Our comprehensive rewards and benefits include: