Social Media and Advertising Specialist

View More Jobs Social Media and Advertising Specialist Kansas City, MO, United States (On-site) Be the First to Apply

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission :

"Create the Extraordinary"

Our Vision :

"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."

Our Values :

"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. Job Summary This position typically starts around $48,000 and works a variable schedule, including evenings, weekends and holidays. Team members begin accruing PTO starting on day one, and full ‑ time employees are eligible for benefits after 90 days. The Social Media Specialist is responsible for developing, executing, and managing engaging social media content to promote the casino's brand, entertainment offerings, promotions, and guest experience. This role plays a key part in driving customer engagement, brand awareness, and visitation through strategic and creative digital storytelling. Working closely with the Marketing team, this position supports a variety of marketing initiatives including special events, promotions, player programs, and on-site activations. The Social Media Specialist monitors trends, interacts with guests online, and ensures all content aligns with brand standards and regulatory guidelines. This role requires flexibility, with variable hours including evenings, weekends, and holidays, to support live events, promotions, and real-time content opportunities in a dynamic, fast-paced environment. How You Will Create the Extraordinary Demonstrates regular and predictable attendance; arrives on time in a clean uniform with required name tag, ID, and licenses, ready to work with a positive, ready ‑ to ‑ learn attitude. Greets guests and team members warmly and professionally, supporting our Family Style Service culture. Works a flexible schedule, including nights, weekends, holidays, and overtime as needed. Is the primary point person in creating, curating and promoting content on social networks. Runs point on listening on social networks and responding and is the "voice" of the brand on these networks. Lead insights into content marketing strategies to produce, edit and distribute original content, articles, feature stories and special content to grow audiences, awareness, and engagement metrics/conversion across multiple platforms. Contribute to editorial calendar keeping content refreshed, accurate and up-to-date; work closely with PR, Entertainment, Gaming, F&B, etc. to develop, ideas for articles on relevant topics, showcasing specific/seasonal themes and events. Drive research and awareness of hot/effective social media campaigns to continually evolve strategy. Audit and maintain standards/guidelines on brand tone, voice, and curation content mix. Leverage tracking strategies to monitor and evaluate impact of programs in market; develop reports on program effectiveness in market and makes recommendations for program enhancement and improvement. Develop and present recommendations for increasing ratings and review traffic through third parties (e.g., Yelp, Trip Advisor, Google, etc.). Lead insights into digital trends across all areas of multicultural communities and social platforms. Position requires performing other duties and special assignments not specifically stated. Maintain standards/guidelines on brand tone, voice, and curation content mix. What You Will Need Must be at least 21 yrs. of age. Ability to read, write, and understand English. Communicates effectively and maintains positive working relationships with guests, coworkers, and management. Must pass the required background check. Will be required to obtain a Missouri Gaming License Report to work in a neat and clean clothing, with slip resistant shoes. Well-groomed hair and personal hygiene are essential. Bachelor's degree in related field and/or equivalent work experience required. Candidate should be self-motivated, detail orientated and prioritize multiple tasks. Computer proficiency in Microsoft Office products, Canva, Photo Shoppe and Adobe Creative and other related social media and advertising software products. In depth knowledge and understanding of online community platforms and their respective participants (Forums, blogs, photo uploads, social, etc.) and how they can be deployed. Excellent verbal, written, and presentation skills. Minimum 2-3 years of experience managing online communities and/or platforms for brands. Ability to work in a loud, fast ‑ paced environment while handling multiple tasks under time constraints. Requires frequent standing, walking, bending, lifting, reaching, pushing, and pulling throughout the shift. Must be available to work nights, holidays and weekends as needed.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class. Apply Now Job Info Job Identification 84683 Job Category Sales and Marketing Job Schedule Full time Locations Harrah's North Kansas City (On-site)