Social Media & Paid Ads Manager (Full-Time) — $80,000 year + Growth Bonus

About Chako's Social Chako's Social is a high-volume restaurant + nightlife + sports bar + live event venue in Fullerton. We run weekly signature events (brunch, nightlife, sports watch parties, live entertainment) and we need a social media manager who can own the entire workflow: content creation → posting → paid ads → tracking → revenue. The Role (What You'll Own) You will take social + ads off the owner's plate and operate like an in-house growth engine. This is not just "posting." We need someone who can create content fast, run ads cleanly, and report results clearly. Key Responsibilities Content Creation & Publishing Create weekly content for Instagram/TikTok (Reels, Stories, posts, flyers) using Canva and CapCut (plus native IG/TikTok tools). Capture and/or direct on-site content during events (crowd shots, DJs, brunch moments, bottle service, food, signage). Maintain brand consistency (fonts, colors, tone, event templates).

Write captions that convert:

hooks, CTAs, hashtags, location tags, and story sequences. Plan a weekly content calendar aligned to events, holidays, sports schedules, and ticket drops. Paid Ads (Meta + TikTok + Google Ads) Build, launch, and optimize Meta Ads (IG/FB) for event promotion, RSVPs, and conversions. Launch and optimize TikTok Ads (Spark Ads a plus). Manage Google Ads (Search + basic retargeting if applicable) focused on high intent traffic (brunch, nightlife, sports bar near me). Own targeting, creative testing, budgets, and performance monitoring. Retarget past engagers and website visitors where applicable. Google Business Profile (GBP) Manage and improve our

Google Business Profile :

posts, photos, offers, Q&A, updates. Drive review velocity ethically (in-venue QR, post-event requests), respond professionally to reviews. Monitor insights (calls, directions, website clicks) and report improvements. Eventbrite + Promotions Create and publish Eventbrite events (titles, descriptions, ticket tiers, imagery). Align Eventbrite links with social content and paid ads. Ensure event pages look premium and drive RSVP/ticket conversion. Analytics & Reporting Weekly reporting: what we posted, what we ran, what worked, what didn't, and what we're changing.

Track KPIs like:

reach, engagement, saves/shares, CTR, CPC, CPA, RSVP volume, ticket sales, and on-site turnout indicators. Required Skills / Experience Proven experience managing social for a nightlife/restaurant/venue brand. Strong Canva skills (templates, flyers, brand kits, layout). Strong CapCut skills (fast edits, captions, transitions, beat cuts).

Paid ads experience:

Meta Ads Manager (required). TikTok Ads + Google Ads (strongly preferred). Comfortable working with a fast-moving events calendar and last-minute changes. Strong eye for content (framing, lighting, pacing, trends) and ability to create "scroll-stopping" posts. Bonus Points Experience with UGC creators/influencers, nightlife promoters, or street team workflows. Experience with tracking pixels/analytics (Meta Pixel, TikTok Pixel, GA4). Photo/video capture skills (iPhone shooting, basic color correction, audio cleanup). Experience driving RSVPs/ticket sales for events. What Success Looks Like (First 30-60 Days) A repeatable weekly content system that runs without the owner. Consistent posting cadence and story coverage during events. Paid ads running with clear testing structure and measurable results. Improved GBP activity and review flow. Eventbrite pages that look pro and convert. Schedule Expectations Weekly planning + posting + reporting. On-site presence for key events (typically weekends and/or major nights) for content capture.

How to Apply Please include:

Links to social accounts you've managed (or a portfolio). 3 examples of content you created (flyer + Reel/TikTok + story sequence). A brief note on your paid ads experience (Meta/TikTok/Google) and typical results you've driven. Add this screening section in Indeed (highly recommended) Screening Questions Share 2-3 IG/TikTok accounts you've managed and your role. Do you have hands-on experience in Meta Ads Manager (not just Boost)? Yes/No Have you built/managed Google Business Profile posts & review responses? Yes/No What's your weekly workflow for content + ads + reporting? (Short answer) Are you available to capture content on-site during events? Yes/No Quick "deal-breakers" to include (optional but useful) Must be able to work nights/weekends for content capture (at least some). Must know the difference between Boost vs Ads Manager and be able to run structured campaigns.

Must be organized:

calendar, deliverables, deadlines, weekly reporting. If you want, I can tailor this into two versions : Part-time (20 hrs/wk) "Operator" role focused on content + posting + basic ads Full-time "Growth Manager" role focused on ads + reporting + revenue KPIs Just tell me your budget range and whether you want them on-site weekly or only for big events. Full time $80k/ year bonus with growth Below is a full-time $80K + growth bonus Indeed post, written to attract a real operator (content + paid + GBP + Eventbrite) and filter out "just a poster" candidates. Indeed Job Post (Copy/Paste)

Job Title:

Social Media & Paid Ads Manager (Full-Time) — $80,000 +

Growth Bonus Company:

Chako's Social Location:

Fullerton, CA (Hybrid; on-site for key events)

Compensation:

$80,000/year + performance bonus tied to growth

Schedule:

Full-Time (includes some nights/weekends for content capture) About Chako's Social Chako's Social is a high-volume restaurant + nightlife + sports-bar + live-event venue in Fullerton. We run weekly signature events and major watch parties. We're looking for a full-time Social + Paid Ads Manager who can own our content system and paid media execution end-to-end— creative → campaigns → reporting → revenue outcomes. This role is for someone who can move fast, create premium content, and run ads like a growth marketer. What You'll Own You will be responsible for building a repeatable engine that drives: Foot traffic & reservations Event RSVPs/ticket sales Bottle service inquiries Brand visibility in Orange County Google presence (GBP) and review velocity Core Responsibilities1) Content Strategy + Creation (Canva + CapCut) Own weekly content calendar for IG/TikTok + Stories (aligned to events, holidays, sports schedules). Create high-quality flyers, promos, menus, and story assets in Canva (brand-consistent templates). Edit short-form video in CapCut (hooks, beat cuts, captions, transitions, trend formats). Direct and/or capture on-site content during key events (crowd energy, DJs, brunch, bottle service, food/drinks). Build content that converts—strong CTAs, offer framing, urgency, "what's happening tonight" clarity. 2) Paid Media Execution (Meta + TikTok + Google Ads) Plan, launch, and optimize Meta Ads (IG/FB) using Ads Manager (not just Boost). Run TikTok Ads (Spark Ads experience preferred). Manage Google Ads (Search-focused; "brunch near me," "sports bar," "nightclub," etc.). Own targeting, creative testing, budgets, retargeting, and performance tuning.

Build a structured testing process:

creative variations, audiences, placements, and weekly iteration. 3) Google Business Profile (GBP) Manage Google Business Profile posts, photos, offers, updates, and Q&A.

Improve local presence:

consistent posting + photo cadence. Drive reviews ethically (QR prompts, post-event requests) and respond professionally to all reviews. 4) Eventbrite + Event Promotion System Create and publish Eventbrite events: titles, descriptions, ticket tiers, imagery, and timing. Coordinate organic + paid promotion to drive RSVP/ticket conversion. Ensure event pages look premium and match brand voice. 5) Reporting + Performance Management Weekly reporting on content + ads performance: Reach, engagement, saves/shares

CTR, CPC, CPA, ROAS

(where applicable) RSVP/ticket volume, inquiry volume, and turnout indicators Turn reporting into action: what we're changing this week and why. Required Experience / Skills Proven experience managing social + paid ads for nightlife, hospitality, events, restaurants, or lifestyle brands. Strong content production skills in Canva and CapCut . Hands-on experience in Meta Ads Manager (campaign structure, audiences, creative testing, optimization). Working knowledge of Google Ads and TikTok Ads (or strong Meta + willingness to master the rest fast). Strong eye for design, pacing, trend adaptation, and brand consistency.

Organized and reliable:

calendars, deadlines, and consistent output. Bonus Skills (Preferred) Experience with UGC creators/influencers and on-site content teams. Understanding of tracking/analytics (Meta Pixel, TikTok Pixel, GA4). Photo/video capture skills (iPhone shooting, lighting, basic color correction). Copywriting that sells (event promos, hooks, offers, RSVP urgency). Performance Bonus (Growth-Based) Bonus is tied to measurable growth, such as: Ticket/RSVP growth for promoted events Increase in inbound inquiries (DMs/calls/directions) Improved paid ads efficiency (lower CPA, higher CTR, stronger conversion) GBP growth (calls, directions, review velocity) (Exact KPI structure finalized after first 30 days once baseline is established.) What Success Looks Like (First 60-90 Days) A consistent weekly content engine (posting + story coverage + video pipeline). Paid campaigns running continuously with structured testing and clear improvements. Stronger Google visibility and a real system for reviews and GBP posts. Eventbrite pages consistently converting and aligned with paid + organic. How to

Apply Include:

Links to accounts you've managed (or a portfolio) 3 examples of work: 1 flyer (Canva) 1 Reel/TikTok edit (CapCut) 1 ad campaign example (screenshots of Ads Manager results are fine) A short note: your weekly workflow for content + ads + reporting Screening Questions (Add in Indeed) Do you have hands-on experience running Meta Ads Manager (not only Boost)? (Yes/No) What monthly budgets have you managed across Meta/TikTok/Google? (Short answer) Share 1-2 examples of results you drove (CTR, CPC, CPA, RSVPs, ticket sales, etc.). Are you able to be on-site for key events (nights/weekends) to capture content? (Yes/No) What tools do you use for content planning and reporting? (Short answer)

Job Type:

Full-time Pay:

$80,000.00 - $100,000.00 per year

Benefits:

401(k) 2% match

Work Location:

In person