Job Description Help for Job Description. Opens a new window. Planning, developing and conducting marketing surveys through social media, email communication, and customer contact to collect data on customer preferences and needs; designing survey questionnaires and defining focus groups for surveys; analyzing data from surveys and case studies using market research, digital marketing, and business analytic tools and statistical software; monitoring and evaluating survey progress; maintaining documentation of survey development process, data collection methods, sampling designs and statistical results to support the marketing activities of the company; making recommendations about company marketing activities, goals and strategies based on survey results, analysis and findings.