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Admissions Counselor - UG Admissions - 995724
Career Insights for Enrollment / Admission Counselor
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Based on Florida data
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What they do
An Enrollment or Admission Counselor reviews applications and advises on admissions decisions for private elementary and secondary schools, colleges and universities. Organizes information and promotional materials about a school, conducts interviews with students and families, reviews application materials, and works with other school or college administrators to plan admissions goals and identify financial aid resources for admitted students. May travel to meet and recruit students.
$58,686 / year median in Florida
+7% projected growth
Job Description
Primary Purpose:
Meets performance objectives for assigned programs or territories by providing superior customer service to prospective students from point of inquiry through enrollment, resulting in student engagement and retention.Job Category:
Exempt Hiring Range:
$47,000Pay Basis:
Annually Subject to Grant Funding?No Essential Job Functions:
1. Researches, develops, and implements outreach plans for assigned audiences and markets. 2. Serves as a trainer and mentor for junior employees. 3. Identifies and engages prospective student inquiries through referrals, conferences, educational fairs, career days, campus tours, and special events. 4. Contacts prospective students to provide information regarding available programs and services. Communicates admissions requirements, program offerings, curriculum information, and basic financial aid information through various communication channels. 5. Handles and processes inquiries in a timely and accurate manner. 6. Provides assistance in completing application and admissions-related documentation. 7. Conducts a holistic review of applicant files, including evaluation of high school transcripts, grades, curriculum, quality of high school, college transcripts, letters of recommendation, essays, extracurricular activities, and other information relevant to the application; makes admissions decisions and scholarship recommendations and updates information in the University's student information systems. 8. Supports applicant communication and engagement activities in collaboration with admissions colleagues, academic advisors, financial aid staff, residential life personnel, and other institutional stakeholders to ensure a coordinated applicant experience. 9. Develops and maintains relationships with alumni, students, community organizations, professional associations, and other stakeholders to support outreach and informational activities. 10. Delivers presentations regarding programs, admissions requirements, and institutional resources to prospective students and community audiences. 11. Coordinates or participates in outreach activities, including conferences, educational fairs, career days, campus tours, and special events. 12. Represents the institution at professional, civic, and business functions. 13. Identifies key audiences and determines appropriate communication approaches to effectively share program and admissions information. 14. Gathers data on competitors and analyzes program offerings, enrollment patterns, and communication practices. 15. Monitors industry statistics and follows relevant trends and developments. 16. Measures and assesses constituent satisfaction. 17. Evaluates the effectiveness of outreach and communication activities and provides recommendations for improvement. 18. Monitors outreach activity trends and analyzes collected data to support planning and resource allocation. 19. Prepares reports related to outreach activities, inquiries, applications, and applicant activity while maintaining accurate records and documentation. 20. Maintains student data integrity and confidentiality. 21. Serves on two or more committees as assigned. 22. Manages travel expenses in a timely and accurate manner in accordance with established policies and procedures. 23. Completes special projects as assigned. 24. Performs other duties as assigned or required.Job Requirements:
Required Knowledge, Skills, & Abilities:
Knowledge:
1. Digital Media- Working knowledge of digital and web-based communication tools and platforms used to share accurate, consistent, and accessible information with prospective and current applicants through approved digital channels. 2. Customer and Personal Service
- Working knowledge of principles and processes for providing responsive, respectful, and student-centered service, including needs assessment, adherence to service quality standards, and evaluation of user experience for continuous improvement. 3. English Language
- General knowledge of the structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar, sufficient to communicate clearly and professionally in written and verbal formats. 4. Communications and Outreach
- Working knowledge of methods for clearly describing academic programs, admissions requirements, and institutional services in a factual, accurate, and compliant manner to support informed decision-making. 5. Office Technology
- General knowledge of the Microsoft Office Suite (Outlook, Word, and Excel) for routine communication, documentation, and data entry.
Skills:
1. Service Orientation- Basic skill in proactively identifying ways to assist applicants and colleagues in navigating processes and resolving routine questions. 2. Active Listening
- Basic skill in giving full attention to others, understanding communicated information, asking clarifying questions when appropriate, and responding thoughtfully and respectfully. 3. Critical Thinking
- Basic skill in using logic and reasoning to evaluate information, identify issues, and assess appropriate next steps within established policies and procedures. 4. Speaking
- Conveying information clearly and professionally to individuals or groups through verbal communication. 5. Reading Comprehension
- Proficient ability to understand written sentences, paragraphs, and work-related documents, including policies, procedures, and program materials. 6. Social Perceptiveness
- Basic skill in recognizing others' reactions and adjusting communication approaches appropriately while maintaining professionalism and consistency. 7. Judgment and Decision Making
- Basic skill in considering relevant information, institutional guidelines, and potential impacts when selecting appropriate actions or escalating issues as needed. 8. Self-Direction
- Basic skills in managing assigned responsibilities independently while collaborating effectively within a team environment.
Abilities:
1. Deductive Reasoning- The ability to apply established rules, guidelines, and criteria to specific situations to reach appropriate and consistent conclusions. 2. Problem Sensitivity
- The ability to recognize when an issue exists or may arise and determine when follow-up or escalation is required. 3. Inductive Reasoning
- The ability to synthesize information from multiple sources to identify patterns, trends, or common issues that may inform process improvements.
Physical Requirements:
1. Speech Recognition- Must be able to identify and understand the speech of another person. 2. Speech Clarity
- Must be able to communicate verbally in a clear manner so others can understand instructions and information. 3. Near Vision
- Must be able to see details at close range for reading documents and using computer screens. 4. Work Schedule
- May be required to work nights or weekends as operational needs require. 5. Travel
- Must be able to travel locally and/or overnight as required for job duties. 6. Physical Activity
- May experience short, intermittent, or prolonged periods of sitting and/or standing while performing job responsibilities. 7. Equipment Use
- May be required to perform job duties using standard office equipment and supplies, including computers, mobile devices, keyboards, and writing instruments. 8. Lifting
- Must be able to lift and carry up to 50 pounds. 9. Transportation
- Must possess a valid driver's license and have reliable local transportation.