An Enrollment or Admission Counselor reviews applications and advises on admissions decisions for private elementary and secondary schools, colleges and universities. Organizes information and promotional materials about a school, conducts interviews with students and families, reviews application materials, and works with other school or college administrators to plan admissions goals and identify financial aid resources for admitted students. May travel to meet and recruit students.
$57,700 + depending on experience Salary Determination Starting salary rates are based on multiples factors which may include the position's major responsibilities, the applicant's background including education, work experience, and key competencies, the university's strategic priorities, internal peer equity and external market analyses, applicable federal, state, and local laws and negotiated labor contracts. Is this a temporary position?
No Position Summary The Admissions Advisor supports the recruitment, evaluation, and enrollment of prospective first-year and transfer students. The position is responsible for application review, recruitment travel, presentations, outreach communications, and individualized counseling to prospective students and families. The Admissions Advisor serves as a representative of SUNY Cortland and contributes to institutional enrollment goals through relationship building, customer service, and data-informed recruitment practices. The Admissions Advisor supports the university's commitment to access, equity, and inclusion by engaging with and supporting a diverse population of prospective students. Extensive travel and occasional evening and weekend work are required. Watch this video to learn more about careers at
SUNY Cortland:
https://youtu.be/krNjgXC95M0?si=k2l13TUB9mJ9YjD8
Salary Range:
$57,700 + depending on experience What makes SUNY Cortland a great place to work?
Our positions provide predictable salary progressions, and many offer permanency.
Generous benefits include health, dental, and vision insurance, various retirement program options, paid family leave and/or parental leaves, flexible spending and dependent care accounts, long term disability and tuition reimbursement.
SUNY Cortland prioritizes work-life balance and well-being in all forms. The university's state-of-the-art Student Life Center is free for employees to use, with membership options for families. Alternate work schedules are available with a supervisor's approval.
Professional development opportunities exist through training, continuing education programs, tuition reimbursement and conference travel, based on funding.
Cortland County and surrounding areas offer easy access to arts, entertainment, outdoor recreation and much more. Experience Cortland dives deep into the region's offerings
Major Responsibilities Admissions Application Review
Evaluate first-year and transfer applications using established admissions policies and holistic review practices.
Exercise professional judgment in making admissions recommendations and decisions.
Ensure accuracy and consistency in the application review process.
Recruitment Travel and Territory Management
Manage assigned recruitment territory through strategic travel, outreach, and relationship development with high school and community college counselors.
Represent SUNY Cortland at college fairs, high school visits, transfer events, and virtual recruitment programs.
Conduct targeted follow-up communications with prospective students and families to support enrollment goals.
Utilize university systems and customer relationship management (CRM) platform to track interactions, execute communication plans, and maintain accurate records.
Utilize recruitment and enrollment data to support outreach efforts and territory management.
Develop and maintain relationships with high school counselors, community college personnel, and other key external partners.
Actively manage prospective student pipeline from inquiry through enrollment, including application completion and yield activities.
Analyze recruitment and enrollment data to inform outreach strategies and territory management.
Campus Visits, Presentations, and Events
Serve as an active member of the Admissions Visit Team, contributing to the planning, coordination, implementation, and continuous improvement of all campus visitation programs, such as daily visits, group visits, open houses, and virtual events.
Develop and deliver engaging group presentations during information sessions and recruitment events.
Meet individually with prospective students and families to provide personalized guidance.
Respond to phone, email, and virtual inquiries in a timely and professional matter.
Collaboration and Operations
Collaborate with Financial Aid, Academic Departments, Marketing and Communications, and other campus partners to support recruitment and enrollment initiatives.
Assist with admissions operations, including application processing, document management, and event support as needed.
Functional and Supervisory Relationships
Reports to the Director of Admissions
Collaborates with Admissions staff, Financial Aid, Academic Departments, Marketing and Communications, Advisement and Transition Office, and other campus partners
Build and maintains relationships with external stakeholders, including high school counselors, community college partners, and prospective students and families
Required Qualifications
Bachelor's degree
Demonstrated experience in higher education, customer service, sales, marketing, or communications
Effective and strong verbal and written communications skills
Willingness and ability to travel extensively
Willingness and ability to work occasional evenings and weekends
Valid driver's license at time of hire and throughout duration of employment
Preferred Qualifications
Master's degree
Professional experience in college admissions, enrollment management, or a related field
Experience as a student admissions ambassador, tour guide, orientation leader, or admissions intern
Demonstrated ability to establish positive working relationships with diverse populations
Experience in admissions application review or a similar decision-making process
Experience with SLATE or another customer service management (CRM) software
Experience presenting to groups of varying sizes
Familiarity with SUNY or public education systems
Knowledge, Skills & Abilities
Effective verbal and written communication skills
Ability to present effectively to both large and small audiences
Strong organizational and time management skills with the ability to manage multiple priorities and deadlines
Ability to analyze information and exercise sound judgment
Strong interpersonal and customer service skills
Ability to work independently and collaboratively in a team environment
Ability to adapt to changing priorities and recruitment cycles
Attention to detail and commitment to accuracy
EEO Statement SUNY Cortland is an
AA/EEO/ADA
employer and encourages applications from women, veterans, individuals with disabilities, and members of underrepresented groups.
Posting Number:
S26001
Review Start Date:
07/27/2026 HigherEd360 is part of the HigherEdJobs network.