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Sales Position for Senior Living
Career Insights for Enrollment / Admission Counselor
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Scorecard
Based on Pennsylvania data
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What they do
An Enrollment or Admission Counselor reviews applications and advises on admissions decisions for private elementary and secondary schools, colleges and universities. Organizes information and promotional materials about a school, conducts interviews with students and families, reviews application materials, and works with other school or college administrators to plan admissions goals and identify financial aid resources for admitted students. May travel to meet and recruit students.
$63,390 / year median in Pennsylvania
+6% projected growth
Job Description
- Respond promptly to inquiries from prospective residents, families, referral sources, and community partners.
- Conduct community tours, discovery conversations, and follow-up meetings in a warm, professional manner.
- Maintain accurate records of leads, outreach activity, tours, deposits, and move-in progress.
- Build and maintain referral relationships with hospitals, rehabilitation centers, physicians, senior service providers, and local organizations.
- Partner with leadership, clinical, wellness, dining, and operations teams to coordinate a smooth admissions and move-in experience.
- Represent the community at outreach events, networking opportunities, open houses, and educational programs.
- Meet or exceed sales goals related to occupancy, lead conversion, and move-ins. Qualifications
- Previous experience in senior living, healthcare, hospitality, real estate, or consultative sales preferred.
- Strong communication, relationship-building, and follow-up skills.
- Ability to listen with empathy and guide families through important decisions.
- Comfortable using customer relationship management tools, email, phone outreach, and basic office software.
- Professional appearance, positive attitude, and commitment to excellent customer service.
- Ability to work occasional evenings or weekends for events, tours, or family meetings as needed.