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NS
NAMI Southeast Louisiana
Outreach & Digital Support Coordinator
Career Insights for Social / Human Services Assistant
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Based on Louisiana data
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What they do
A Social or Human Services Assistant assists with identifying and arranging community services for clients. Works with social workers and other human services professionals. Helps with rehabilitation for people with disabilities or those in recovery, or coordinates home care services for the elderly; may also coordinate housing or job training assistance for immigrants, veterans, former inmates or families in crisis.
$42,161 / year median in Louisiana
+9% projected growth
Job Description
Job Overview We are seeking a dynamic and proactive Outreach & Digital Support Coordinator to join our innovative team. This role is essential in enhancing our digital presence, managing outreach initiatives, and supporting the execution of integrated marketing campaigns. The ideal candidate will possess a strong blend of technical proficiency, creative flair, and strategic thinking to drive engagement across multiple digital channels. You will play a pivotal role in optimizing online visibility, managing content, and ensuring seamless coordination of digital marketing efforts to elevate our brand and achieve organizational goals. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment committed to growth and innovation. Responsibilities Develop and implement comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement. Manage website content using WordPress and content management systems, ensuring all information is current, accurate, and optimized for search engines (SEO). Utilize SEO tools, keyword research, and analytics to improve website ranking and organic traffic growth through content creation and technical SEO strategies. Oversee paid advertising campaign setup, management, and performance analysis using tools like Google AdWords, Google Analytics, Google Tag Manager, and marketing automation platforms. Design compelling graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools to support digital campaigns. Conduct web analytics reporting to monitor campaign performance, analyze user behavior, and generate insights for continuous improvement. Coordinate email marketing efforts by creating engaging copy, segmenting audiences, and automating campaigns for targeted outreach. Manage social media advertising campaigns on platforms such as Facebook and LinkedIn to boost brand awareness and lead generation. Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels while maintaining brand consistency. Support website management tasks including HTML editing, CSS adjustments, and troubleshooting technical issues related to website performance or user experience. Experience Proven experience in digital marketing campaign setup and management with a strong understanding of SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns. Familiarity with SEO best practices, keyword research tools, web analytics reporting (Google Analytics), and performance marketing strategies. Proficiency in content creation including copywriting for digital platforms that engage audiences effectively. Technical skills in website management using WordPress or similar CMS platforms; knowledge of HTML, CSS, JavaScript is advantageous. Experience with graphic design software such as Adobe Photoshop or Adobe Creative Suite for visual content development. Strong analytical skills with the ability to interpret data from Google Analytics or other analytics tools to inform strategy adjustments. Knowledge of marketing automation tools and email marketing platforms for campaign execution and tracking. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as an Outreach & Digital Support Coordinator if you're passionate about leveraging digital channels to connect with audiences creatively while supporting impactful outreach initiatives!