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Always Best Care Senior Services

Home Care Community Liaison and Outreach Specialist

Career Insights for Social / Human Services Specialist

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What they do

A Social or Human Services Specialist identifies and arranges community services for clients. Can involve coordination of services for people with disabilities or those in recovery. They may also coordinate housing or job training assistance for immigrants, veterans, former inmates or families in crisis and can be involved in advocating for client needs.

$55,056 / year median in California

+16% projected growth

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Job Description

Community Liaison (Business Development) - Home Care Services Always Best Care Senior Services | Orange County, CA (Irvine home base) Full-Time, W-2 | $70,000 - $80,000 Base Salary + Uncapped CommissionIndustry Experience Required We're looking for a candidate with at least two years of hands-on sales, marketing, or business development experience in private-duty home care, home health, hospice, or the senior living/assisted living space. Background specifically in private-pay home care is a strong plus, as is an existing network among Orange County hospital discharge planners, skilled nursing facilities, and assisted living communities. The Role Always Best Care has grown into one of the largest home care networks in the country since its founding in 2007, and our Orange County territory is expanding fast. Orange County's senior population expects a high standard of care, and we're building out the team that can consistently earn their trust. This position is built for someone who already understands the private-pay home care market and wants ownership over a territory — not just a paycheck. You'll get support from an established owner and BD leadership, plus commission structured to reward the referral relationships you build and keep.
Core Responsibilities Territory & Pipeline Growth:
Own the referral-source strategy for your Orange County territory, aiming for roughly 35 in-person visits a week with hospital discharge planners, case managers, SNFs, assisted living communities, physicians, hospice/home health partners, elder law attorneys, and geriatric care managers.
Client Assessments:
Meet with prospective families to walk through care needs and get new clients comfortably started on service, including securing signed service agreements.
Internal Coordination:
Work closely with the internal care team so every new client transitions smoothly from referral to active, satisfied service. Networking and relationship-building matter, but what counts toward your success (and commission) are referrals that convert into paying clients and billable hours — not just a full calendar of coffee meetings. Ideal Candidate Profile 2+ years selling into or partnering with home care, home health, hospice, or senior living/ALF organizations (required) Solid grasp of California's referral ecosystem, reimbursement dynamics, and the private-pay home care model Has stood up a new territory before and knows what the slow early months of a cold market require Driven and independent — able to manage a full day in the field with minimal oversight Builds credibility fast with both clinical professionals and worried family members alike Comfortable working inside a CRM day-to-day (HubSpot experience a bonus); familiarity with AI tools is a plus Lives in or near Irvine; valid CA license, insured vehicle, and reliable transportation needed Pay & Benefits $70,000 - $80,000 base salary Uncapped commission tied to client starts, retained referral sources, and territory growth Monthly budget for referral-partner lunches, sponsorships, and local events Company car Company phone Medical, dental, and vision coverage 401(k) plan Paid time off What Sets This Position Apart You build a territory that's genuinely yours to grow A well-established referral base including major hospitals, rehab centers, and clinics Backed by a name families and referral partners already recognize and trust A lean, hands-on team where your work visibly moves the business forward Real backup from ownership and a BD lead who've done this before Work Setting Primarily field-based with workdays starting and ending at the office — expect to be out in the community roughly 80% of the time. Always Best Care is an equal opportunity employer.
Pay:
$33.00 - $50.00 per hour
Benefits:
401(k) Health insurance Paid time off
Work Location:
In person