Help us serve others. Build relationships. Make a difference. Grow a business that changes lives.
Job Summary:
CK Mid-Cities Inc. DBA Comfort Keepers Home Care is seeking an energetic, relationship-driven Community Liaison/Business Development Representative. Responsible for business development in N. Texas, specifically multiple northern franchised territories in Tarrant County, the role involves networking, prospecting, building relationships, expanding Comfort Keepers' presence & brand both north/northwest of Ft. Worth (a rapidly growing city of 1 million) and within the "Mid-Cities" (Keller, Southlake, Colleyville, Grapevine, N. Richland Hills, Bedford, Hurst, Euless & Las Colinas, generating referrals, creating prospect/intake calls, ultimately with us landing assessments or consultations in homes and starting new clients, and thus increasing our census and billable hours. There will be substantial focus on finding referral sources for private pay home care, building a larger base of relationships and recurring cases. If you're passionate about serving others, enjoy building meaningful relationships, and thrive in a results-oriented environment, we'd love to have you join our sales/BD team!
Company Background:
Comfort Keepers Home Care is a provider of uplifting in-home care services to seniors. We are a trusted partner for families across the DFW Metroplex dedicated to helping seniors, veterans and disabled adults live safely, independently, and with dignity in the comfort of their own homes. We strive to "Elevate the Human Spirit"
- our mission is to help these older individuals live at the highest quality of life that is achievable.
Our agency is driven by a shared commitment to six core values: positive, caring, honest, responsive, collaborative and professional. CK Mid-Cities, Inc. is a wholly-owned subsidiary of Human Spirit Holdings, Inc., which owns 3 separate, licensed agencies, and is one of the larger companies in the region. CK Mid-Cities Inc. is a licensed personal assistance services (PAS)
- the definition used by TXHHS
- and credentialed with the Veterans Administration (VA) and part of its Community Care Network; it holds a contract with Tri-West.
The business was founded almost 25 years ago in Euless, acquired 2.5 yrs. ago by the current owner and is being rebuilt and re-organized for growth. It will have tripled in sales in '26 from '23, but is still capable of more given the stellar demographics in its 4 territories and the growth of the DFW MSA overall. Comfort Keepers is part of a large, national franchise network, one of the largest handful in the US, but is privately
- held, locally owned and operated.
Position Summary:
The Community Liaison/BD Rep is responsible for creating new business opportunities for the agency, ensuring achievement of the business' revenue objectives for territory #1123 (Roanoke/Southlake/Trophy Club), #654 (Colleyville/Keller), #108 (Hurst/Euless/Bedford), #919 (incl. Haltom City/NRH). The business' goal is to grow 10-25% per annum across all four of those northern 'regions.' Proudly serving Northeast and Northwest Tarrant County and now Denton County, we partner with families, healthcare professionals, and community organizations to deliver compassionate, uplifting care that enhances quality of life through our unique Interactive Caregiving™ approach. The Community Liaison will network, educate, inform, generate awareness & interest, create partnerships, build referral sources, AND SELL through a variety of regular or routine (weekly/monthly) activities: networking with personnel in other home-based healthcare businesses
- hospice, home health and private duty nursing (PDN) agencies; meeting with physicians and clinics; joining the owner in meetings with non-profit groups such as the TAGS, AARP, Alzheimer's Assoc.
, American Heart Assoc.; relationship building with key area facilities focused on seniors (independent living, assisted living, memory care); interaction with others in the community that cater to the elderly (insurance brokers, placement agents, attorneys, financial advisors); work will involve cold calling, email marketing and social media usage; attending conferences, fairs, seminars & local events to maintain & build new relationships, extend our brand. Visits will be required in both medical (hospitals, rehabs, dr. offices, primary care centers), and non-medical environments (churches, senior centers, retirement communities, YMCA, veteran's groups, even country clubs in residential neighborhoods). The person will be responsible for reporting their activities, progress, results (# referrals, prospects, new contacts, starts, new clients), pipeline to a sales mgr./supervisor on a weekly basis and meet one-on-one; person will have 2-4 internal meetings per month too
- those discussions will cover successes, challenges, and opportunities, review of schedule/calendar, results and coordination with the office.
BD Rep will develop an 'annual plan' (each fall with the owner and GM), revisiting that plan quarterly. Co-marketing should be limited to 10-20% of your efforts. Will be a monthly budget after 90-day evaluation. Educational events, presentations, in-service activities and small gatherings would be expected regularly.
Specific Duties:
Achieve revenue objectives for the assigned territories (1123, 654, 108) with the primary goal of bringing in new business, developing new relationships (referral sources) to increase our "census" (# active clients at month end and served over the month), overall number of billable hours, annual revenues and market share in Tarrant and Denton counties via in-person meetings, lunches, seminars, local events, gatherings in the community. Target A accounts include, but are not limited to: family/internal medicine/primary care, geriatric & neurological physicians; nurses, social workers, and other personnel at home health, private duty, hospice agencies; directors at independent & assisted living facilities; discharge planners & case managers at nursing homes & rehab centers, adult day care centers, etc. Target B accounts include attorneys, guardians, brokers, bankers, advisors, funeral homes, etc. C will be at your discretion. Targets will be ranked based on number of historic & potential referrals/clients Rankings (1,2,3) will drive frequency of contact, type of contact and spending. Performs all phases of sales & BD activities for assigned territories (1123, 654, 108), including qualifying, prospecting, follow up with referrals and prospects, analysis of client needs, presentations of services, potentially attending in-home assessments, re-assessments/POC visits with existing customer accounts when there are changes in condition, and follow-up as necessary. Distribute collateral materials and CK-approved content monthly via email, social media Visit with all new clients within 60 days and assist operations with customer service / QA matters as needed Works closely with CCCs on communication back to physician and HHA, i.e. "care coordination". Plan and execute various events, campaigns to broaden our reach, grow our brand, e.g. National Day of Joy, Feed Seniors Now, Walk to End Alzheimer's, Veteran's Day, Parkinson's Foundation. Establishes an annual plan and actively uses it as a working tool, which is revisited quarterly Use checklists and tools for tracking activity / meetings Use log for mileage & expenses Tracks all referrers, activities & notes (FTF contact) in a CRM system
- Welcome Home
- and within Wellsky.
Ensures data is reliable usable, understandable and thus results measurable. Participates in all scheduled quarterly staff meetings. Participated in ongoing professional development and sales training.
Special Projects:
- CRM implementation
- Ongoing market research
- Email list & distribution of "News You Can Use" (with Angel Mitchel) Routine /
Goals:
This is NOT a desk job. You'll spend most of your time in front of people. Plan week, set appointments Conducts at least 30-35 in-person (or Zoom) visits per week (5-8 accounts per business day) and 1/3 new Nurture 50-60 key referral sources monthly Three "lunch and learns" with key accounts per month One educational in-service/community Q&A session per month Four networking or after-hours event s per month (e.g. LinkD Network) Two tagged social media posts per week Send notes, emails and texts with updates and thank
- you's Organize and participate in monthly community events around holidays and industry events such as Mother's Day, Thanksgiving, Veteran's Day, Nurses Week, Social Workers Week, Brain Health month, etc.
Continually build base of NEW referral sources and contacts in the senior community
GENERATE 8-10
referrals per month!
Note:
This job description is not intended to be all-inclusive. The employee will be expected to perform other reasonable, office-related duties as assigned given size of the business.
Qualifications:
1. Associate's Degree 2. Preferred Professional Background a. Sales experience b. Healthcare industry knowledge Experience in one or more of the following segments is highly desirable: Home care Home health Hospice Senior living communities Intermediate rehab or skilled nursing facilities Healthcare equipment (DME) or medical devices If , past experience, previous roles such as these are required: Community relations / outreach Business development Social media marketing Chamber of Commerce leadership Non-profit fundraising Real estate sales or leasing What Makes Someone Successful in This Role? 1.
Knowledge, Skills, Abilities:
High energy level. Effort. Preparation. Excellent interpersonal skills. Strong relationship builder. Exceptional customer service skills. High integrity and able to maintain high level of confidentiality. Knowledge of home care and where/how it fits within broader healthcare industry, local market (senior services, facilities, even competition) Effective written communication (will be heavy use of email/text). Effective time management skills. Good organizational skills. Basic computer skills in a Microsoft Outlook / Teams environment. 2.
Key Success Factors:
Maintain positive, upbeat, professional, business image. Presentable. Knowledge of our services, scheduling, operations, and billing… our differentiation (uplifting care). Ability to effectively influence others and ask for the business! Ability to listen actively, consult and connect with clients & families, and/or their doctors, advisors. Ability to clearly communicate information and ideas in-person / verbally or in writing. Sustained effort and focus on results. Persistent.
Pay:
$58,000.00
00 per year
Benefits:
Dental insurance Health insurance Life insurance Paid time off Vision insurance Application Question(s): This role requires reliable transportation and regular travel throughout your assigned North Texas territory, including multiple in-person visits in a day. Do you have a valid driver's license, reliable transportation, and the ability to meet this requirement? Business development often requires repeatedly following up with referral sources who don't initially respond or refer business. How will you handle that?
Education:
Associate (Required)
Experience:
sales: 3 years (Preferred) healthcare: 3 years (Preferred)
Work Location:
On the road