Sr. Customer Marketing Planner - Walmart - Rogers, AR

Sr. Customer Marketing Planner - Walmart - Rogers, AR General Mills, Inc United States, Arkansas, Rogers May 12, 2026 OVERVIEW Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, omni-channel marketing and event programs in partnership with our Brands, Sales Teams, and Retailers. We are seeking a Customer Marketing Senior Planner to partner in leading our customer marketing strategy, search activation, and reporting within our Walmart Inc Customers - Walmart and Sam's Club. Key responsibilities for this role include analyzing multiple data sources to bring strategic thinking and strategies for our GMI brands forward, developing an annual strategy for priority brands across all business units, and working in tandem with agency and retail media partners for execution and reporting. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and business unit teams, SRM team, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with performance data to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.

KEY ACCOUNTABILITIES

Lead strategy and execution of General Mills retailer shopper marketing omnichannel campaigns with internal and external groups Develop Customer Marketing plans and presentations, with particular emphasis on direct retailer customer data within the search and e-commerce space Develop and foster relationships with retail media partners Oversee briefs, timelines, media performance, etc., in support of campaigns Lead and participate in key customer meetings Foster strong working relationships with sales and marketing team members Maintain account-level customer marketing search budget trackers Conduct data/event analyses as needed

MINIMUM QUALIFICATIONS

Bachelor's Degree in Economics, Marketing, Business, or other related fields 3+ years in Shopper or Brand Marketing, Sales, or eCommerce Recent experience in retailer search & ecommerce planning, and selling Experience with project management within cross-functional teams and agency partners Strong business acumen, linking analytics with performance data to drive optimization Ability to communicate effectively with customers/CPG clients (Walmart Inc.) Ability to work independently and pick up new systems, data, tools, and rapidly apply them to deliver actionable insights.

PREFERRED QUALIFICATIONS

Experience in developing account omni-channel / retail media-focused plans in partnership with Walmart and Sam's Club Ability to leverage strong analytic skills, uncover and develop analytic results - from insights to decisions via compelling storytelling and data visualization Natural curiosity, comfort with quantitative problem solving, and the ability to clearly communicate complex results. Salary Range The salary range for this position is $81000.00 - $135200.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.