Analytics Specialist

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13451936 Role Overview The Analytics Specialist will focus on: Setting up and maintaining Google Analytics 4 and Google Tag Manager for accurate data collection. Designing and implementing Looker Studio dashboards for clear, actionable reporting. Advising clients on data strategy, compliance, and optimization opportunities to align with their business goals. Key Responsibilities Configure and maintain Google Analytics 4 and Google Tag Manager for multiple client websites and campaigns. Develop and manage Looker Studio dashboards to visualize KPIs and performance metrics. Participate in strategy sessions to understand client objectives and translate them into measurable analytics solutions. Audit existing tracking setups and recommend enhancements for improved data accuracy. Implement cookie consent solutions to ensure compliance with privacy regulations. Document analytics configurations and processes for client transparency. Stay current with analytics trends, tools, and best practices to bring innovative solutions to clients. Collaborate with business analysts and developers to ensure seamless implementation of tracking requirements. Support reporting needs across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and others.