Digital Analytics Implementation Analyst

Location :

Fort Worth TX This role is responsible for managing the implementation and maintenance of the digital analytics tools (e.g., Adobe Analytics, Tag management System (Tealium)).

Job Responsibilities:

Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium)) Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar. Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis. Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy. Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions. Collaborate with our technology teams to add, update, and verify implementation of analytics tracking on mobile app, aa.com. Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards. Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements. Maintains detailed documentation of analytics tools and measurement strategies. Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders. Establish best practices for data collection and data quality on the online channels, configuring web analytics technology, and interpreting data. Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements. Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately. Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.

Skills:

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field 2-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity. Experience with SQL and JavaScript is a plus. Experience managing analytic and/or development projects.

Education/Experience:

Bachelor's degree