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CI
Caterpillar, Inc.
North America Area Manager - Digital Adoption
Career Insights for Chief Digital Transformation Officer
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Scorecard
Based on Colorado data
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What they do
A Chief Digital Transformation Officer is the company executive responsible for leading it through a process of rapid technology change, often updating out-of-date business processes or business models.
$153,104 / year median in Colorado
+17% projected growth
Job Description
Career Area:
- Sales
Job Description:
- Your Work Shapes the World at Caterpillar Inc.
- When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other.
Job Summary:
- As part of the newly created DACS organization, this role of the
- North America Area Manager
- leads a team of Digital Adoption Representatives (DARs) focused on accelerating the adoption of Caterpillar's digital products for the U.S. and Canada. This role is pivotal in aligning digital strategies with dealer priorities, gathering feedback to improve product offerings, and developing a high-performing team of dealer facing digital reps.
What You Will Do:
- Strategic Leadership & Dealer Alignment
- + Responsible for driving digital transformation and product adoption for the U.S. and Canada + Establish alignment with dealer leaders on the Dealer Digital Roadmaps and ensure execution is in line with aligned digital priorities
- Performance & Impact
- + Build and lead a team of high performing Digital Adoption Reps who serve as trusted advisor for dealer digital acceleration + Lead the alignment of digital goals and targets with dealer digital leaders.
- Product Feedback & VOC Integration
- + Proactively lead execution priorities by identifying areas of improvement and roadblocks to adoption and lead to resolution + Create a structured process to gather VOC/VOD to drive digital adoption. + Partner with Product Adoption Consultants (PACs) to ensure feedback is translated into actionable insights for product improvement and actions to drive digital adoption.
- Team Development & Enablement
- + Develop and lead DARs, ensuring they are equipped with the tools, training, and strategic guidance needed to succeed. + Drive onboarding and continuous learning initiatives, including role-based enablement and modern training resources. + Foster a culture of collaboration, accountability, and regional expertise, ensuring reps are deeply engaged with dealer digital teams
What You Will Have:
- + •Customer Focus•: Drives a customer centric culture and proactively reviews digital adoption from a customer lens.
Digital Products, Solutions Knowledge & Value:
- Drives focus on clearly communicating value of digital products and solutions to dealers and customers. Leads strategic discussions with dealers and the team with ability to connect the digital ecosystem and solutions. Ensures DARs and dealers are up to speed on current status, product updates and upcoming features +
Decision Making and Critical Thinking:
- Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment. +
- Effective Communication
- : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. +
- Influencing & Relationship Management
- : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. +
Technical Expertise:
- Foundational understanding of relevant technologies and their applications. Actively pursues learning opportunities to maintain and enhance technical proficiency in support of excellence
Additional Information:
- Travel for this role is estimated at 60%-70% both domestic and Canada
Summary Pay Range:
- $159,120.00 - $238,680.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
- Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits
- + Paid time off plan (Vacation, Holidays, Volunteer, etc.)
- + 401(k) savings plans
- + Health Savings Account (HSA)
- + Flexible Spending Accounts (FSAs)
- + Health Lifestyle Programs
- + Employee Assistance Program
- + Voluntary Benefits and Employee Discounts
- + Career Development
- + Incentive bonus
- + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement
- These benefits also apply to part-time employees Relocation is available for this position. Visa Sponsorship is not available for this position.
Posting Dates:
- August 13, 2026 - August 23, 2026 Any offer of employment is conditioned upon the successful completion of a drug screen.