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GEO Practice Lead (BC)
Career Insights for Chief Digital Transformation Officer
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What they do
A Chief Digital Transformation Officer is the company executive responsible for leading it through a process of rapid technology change, often updating out-of-date business processes or business models.
$168,149 / year median in New Jersey
+9% projected growth
Job Description
GEO Practice Lead (BC)
Princeton, NJ
Information Technology
Hybrid
Full Time
Date Posted:
07/09/2026
GEO Practice Lead
Princeton, NJ (Hybrid Role)
Life Science Solutions Provider
Practice Lead to take ownership of this rapidly expanding capability and help define the future of AI-first discoverability in healthcare.
Responsibilities:
Own and scale GEO/AIO practice, including strategy, methodologies, accelerators, and service offerings. Build and lead a world-class team to deliver against a rapidly growing pipeline of client engagements. Partner across Creative Agency, Peer-to-Peer (Medical Communications), Content, Web, Omnichannel, Digital, Media, massive Data asset, and AI practices to deliver end-to-end GEO outcomes. Drive enterprise-wide education and adoption of GEO across commercial, marketing, digital, web, content, and medical organizations. Serve as the external face of our GEO practice through client advisory, executive engagements, conferences, publications, and thought leadership. Help shape how life sciences brands are discovered, trusted, and recommended in an AI-first world.
Requirements:
Deep expertise in digital media, paid and organic search and a strong understanding of emerging GEO/AIO and AI-powered search ecosystems. Experience building and scaling consulting, digital, or search capabilities. A passion for innovation and thought leadership, with the executive presence to influence both clients and internal stakeholders. Experience in Life Sciences or Healthcare is strongly preferred.