A Web Designer creates design for websites, including layout and graphics. Integrates applications or other content as needed for a site. May also write web design programs.
Digital Marketing & Administrative Specialist Pay:
$45,000•$55,000 per year
Job Type:
Full-Time Schedule:
Monday•Friday, 8:30 AM•5:30
PM Work Location:
In Person (No Remote or Hybrid Opportunities) About Us We are a growing franchise organization dedicated to providing exceptional branding, marketing, and operational support to franchise locations nationwide. Our team values creativity, innovation, collaboration, and professionalism. We are seeking a talented and versatile Graphic Designer / Web Designer / Digital Marketing & Administrative Specialist to join our corporate office team. This position combines graphic design, website management, digital marketing, social media, email marketing, and administrative support. The ideal candidate is creative, highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment. This role works closely with executive leadership and franchise owners to strengthen our brand, support franchise marketing efforts, and assist with day-to-day corporate operations. Key ResponsibilitiesGraphic Design & Branding Design engaging graphics for websites, email campaigns, social media, digital advertising, and print materials. Create promotional materials including brochures, flyers, signage, banners, presentations, and sales collateral. Maintain brand consistency across all corporate and franchise marketing materials. Develop creative concepts and visual content that support marketing initiatives. Edit and optimize photos, graphics, and marketing assets for digital and print use. Website Development & Management Build, update, and maintain WordPress websites. Manage website content, themes, plugins, and page builders. Create and update landing pages and promotional pages. Write, edit, and format HTML and CSS for websites and email templates. Ensure websites are mobile-friendly, user-friendly, and optimized for performance. Monitor website functionality and coordinate updates as needed. Email Marketing & Digital Communications Create, design, and distribute email campaigns using Constant Contact. Develop newsletters and promotional email templates. Manage email lists and marketing databases. Track and report email campaign performance. Maintain consistent brand messaging across all communications. Social Media & Marketing Create, schedule, and publish content across social media platforms. Develop graphics, promotional materials, and campaigns to increase brand awareness. Monitor engagement and assist with social media management. Implement SEO best practices and optimize website content. Assist with online advertising campaigns and digital marketing initiatives. Track campaign performance and prepare marketing reports. Administrative & Franchise Support Provide administrative support to executive leadership and corporate staff. Answer phones, direct calls, and respond to inquiries professionally. Prepare reports, presentations, spreadsheets, and business correspondence. Coordinate meetings, franchise training sessions, corporate events, and conference calls. Maintain franchise records, marketing materials, and company files. Assist with franchise onboarding and operational documentation. Update and maintain CRM databases and franchise contact information. Coordinate marketing material requests and distribution to franchise locations. Manage incoming and outgoing mail, shipments, and vendor communications. Track project deadlines and assist with special projects as assigned. Organize and maintain digital assets, content libraries, and marketing resources. Support franchise recruitment and franchise development initiatives. Handle confidential company and franchise information with professionalism and discretion. Required Qualifications Bachelor's Degree in Graphic Design, Web Design, Digital Media, Marketing, or related field. Minimum of 5 years of professional experience in graphic design, web design, digital marketing, or related field. Strong experience with WordPress website development and maintenance. Proficiency with Constant Contact or similar email marketing platforms. Working knowledge of HTML and CSS. Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign. Experience creating and managing social media content. Understanding of SEO principles and digital marketing best practices. Experience with CRM systems. Strong organizational and time-management skills. Excellent communication and interpersonal skills. Ability to manage multiple projects and prioritize tasks effectively. Strong attention to detail and commitment to quality. Preferred Qualifications Experience with Elementor, Divi, WP Bakery, or similar WordPress builders. Basic knowledge of JavaScript. Experience with Google Analytics and Google Search Console. Experience creating landing pages, digital ads, and lead-generation campaigns. Video editing and multimedia experience. Experience working within a franchise or multi-location business environment. Benefits 401(k) Paid Time Off (PTO) Paid Holidays Professional Growth Opportunities Supportive Team Environment Opportunity to Work with a Growing National Franchise Organization Why Join Our Team? This is an exciting opportunity for a creative and motivated professional to make a significant impact within a growing franchise organization. You'll have the opportunity to work on a wide variety of design, marketing, web, and administrative projects while collaborating directly with leadership and franchise owners nationwide. If you're passionate about design, digital marketing, WordPress, and supporting a growing brand, we'd love to hear from you. Apply today!
