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AI
Amazon.com, Inc.
Principal Product Designer, Growth & Web Experiences, Kiro
Career Insights for Web Designer
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Based on Washington data
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What they do
A Web Designer creates design for websites, including layout and graphics. Integrates applications or other content as needed for a site. May also write web design programs.
$64,657 / year median in Washington
-12% projected decline
Job Description
Description Kiro is looking for a Principal Product Designer to own the experience strategy and design execution for our marketing website. This is a growth-focused role that blends content strategy, web design, and value proposition storytelling. You'll be the design owner of how Kiro communicates its value to the world, shaping the narrative, designing the experience, and driving the funnel from awareness to product adoption. You'll operate at the intersection of marketing, brand, and product translating complex technical capabilities into clear, compelling web experiences that drive understanding and conversion. You'll set the strategy and bring it to life. Key job responsibilities
- Own the marketing website experience end-to-end from strategy through execution
- Content strategy: Determine what story we tell, in what order, and to whom; shape information architecture and messaging hierarchy
- Web design & execution: Design user journeys, page flows, and interactions that drive engagement and conversion
- Value prop translation: Turn Kiro's technical capabilities into clear, compelling narratives through design
- Growth & experimentation: Use data, research, and experimentation to continuously optimize the funnel from visitor to user
- Cross-functional collaboration: Partner closely with product marketing, product management, engineering, and brand to ensure alignment between what we build and how we present it
- Stakeholder communication: Present strategy, rationale, and trade-offs to leadership with clarity and conviction
- Strategic influence: Define the broader experience strategy that connects the marketing website to Kiro's overall growth and product positioning; influence how leadership thinks about the web as a growth lever
- Frameworks & principles: Establish design principles, measurement strategies, and decision-making frameworks that create lasting organizational clarity About the team You'll join a dynamic, growing UX team within the AWS Agentic organization that supports each other's development and is passionate about creating exceptional developer experiences.
- 10+ years of design experience
- Have an available online portfolio
- Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
- Experience in life cycle design projects from design strategy through execution Preferred Qualifications
- Experience providing and effectively communicating strategic and tactical recommendations based on data
- Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- 164,000.00
- 221,800.