Casting "Startup" a founder vertical comedy series for socials. "Startup" follows two spectacularly incompetent startup co-founders navigating the absurdity of startup culture, intentionally unlikeable in an "It's Always Sunny..." kind of way. The pilot opens at a co-founder speed-dating event where the leads show up with no actual idea, and later episodes include a bit centered on literally trying to 'set the vibe' (vibe coding). Irreverent, scrappy, single-cam, shot to look like a high-end iPhone video.