VP - Marketing

VP - Marketing Angott Search Group - Coraopolis, PA, United States

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Credit Union Angott Search Group is pleased to partner with a $2B credit union in the search for a Chief Marketing Officer.

Responsibilities:

Develop and lead the enterprise marketing strategy aligned with organizational growth objectives. Define marketing priorities supporting membership growth, deposit acquisition, loan growth, and member engagement. Advise executive leadership on market trends, competitive positioning, and growth opportunities. Guide member acquisition, onboarding, cross-sell, and retention strategies. Align marketing strategy with digital initiatives, product strategy, and broader organizational goals. Oversee internal communications strategy across the enterprise. Establish and manage marketing performance frameworks, including CAC, ROMI, and LTV. Ensure marketing investments are aligned with measurable business outcomes and ROI. Partner with business intelligence teams to strengthen marketing analytics capabilities and reporting. Promote a data-driven culture focused on performance measurement and optimization. Provide executive-level reporting and strategic recommendations based on marketing performance. Develop and execute sponsorship and strategic partnership strategies. Identify, negotiate, and manage sponsorship agreements aligned with organizational goals. Ensure sponsorship activations drive engagement and brand visibility. Evaluate sponsorship effectiveness and ROI. Lead, structure, and develop the marketing organization for long-term success. Provide leadership and direction to senior marketing leaders, including oversight of brand and marketing functions. Build and sustain a high-performing, collaborative, and innovative marketing team. Ensure marketing capabilities evolve in alignment with industry trends and emerging technologies.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field required; MBA preferred. 10-15 years of progressive marketing experience, including at least 5 years in senior leadership roles within financial services. Experience leading marketing strategy for a financial institution, ideally $1B+ in assets. Demonstrated success driving measurable growth in membership, deposits, loans, and engagement. Strong expertise in marketing analytics, performance measurement, and ROI modeling. Experience managing multi-million-dollar marketing budgets. Public relations and media relations experience preferred. Job # 2267 Share