The designer's responsibilities encompass the entire process of defining requirements, visualizing, and creating print or digital deliverables, including layouts, branding and illustrations. Their work should focus on solving clients' challenges, communicating the right message, and meeting the needs of end users. Designers have a creative flair and a strong ability to translate requirements into print or digital deliverables, with an understanding of the latest trends, and the ability to work collaboratively with their creative peers and broader marketing team members.