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Branch Manager

Job

Long Reach Federal Credit Union

Ellenboro, WV (In Person)

Full-Time

Posted 3 days ago (Updated 12 hours ago) • Actively hiring

Expires 6/23/2026

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Job Description

Long Reach Federal Credit Union is seeking a dynamic and motivated Branch Manager to lead our Ellenboro location. This is a unique opportunity to join a mission-driven financial institution rooted in the philosophy of "People Helping People" , dedicated to improving the financial well-being of our members and strengthening the communities we serve. At Long Reach Federal Credit Union, we take pride in delivering personalized service, building lasting relationships, and creating meaningful impact in the lives of our members every day. The ideal candidate is an inspiring, service-oriented leader who thrives in a fast-paced environment and is passionate about developing people, driving results, and delivering exceptional member experiences. In this role, you will have the opportunity to shape branch culture, empower a high-performing team, and play a key role in growing both the branch and the community it serves. If you are energized by leadership, motivated by service excellence, and committed to making a difference, this is a rewarding opportunity to make a lasting impact. Position Summary The Branch Manager is responsible for leading all aspects of branch operations, including staff management, lending activities, member service, financial performance, and regulatory compliance. This role oversees daily branch functions to ensure operational efficiency, achievement of growth and service goals, and delivery of exceptional member experiences. The Branch Manager participates in recruiting, training, coaching, and evaluating branch staff while fostering a member-focused culture centered on teamwork, accountability, and professional development. Key responsibilities include conducting loan interviews; processing, approving, and closing loans; monitoring branch performance against established goals and budgets; ensuring compliance with Credit Union policies and procedures; and maintaining branch security and business continuity standards. The Branch Manager also serves as the primary representative of the branch within the community, developing relationships with members, sponsoring organizations, schools, and local businesses to support branch growth and community engagement. Success in this role requires strong leadership, financial services expertise, sound decision-making, and the ability to motivate staff while maintaining high standards of member service and operational excellence. Essential Functions and Responsibilities Conduct loan interviews and process, approve, and close consumer loans while ensuring compliance with lending policies and procedures. Supervise, schedule, train, and monitor branch personnel to ensure efficient daily operations and exceptional member service. Conduct employee performance evaluations, provide coaching and feedback, and support staff development and accountability. Allocate branch resources effectively to meet operational demands and achieve branch goals and objectives. Monitor branch operating results, productivity, and service standards, taking corrective action when necessary to address deficiencies. Maintain ongoing communication with the main office and prepare, review, and submit required operational and management reports. Represent the branch in relationships with members, sponsor organizations, schools, community groups, vendors, and other financial institutions. Promote and maintain a member-focused culture centered on teamwork, service excellence, and professional growth. Support branch growth by developing community and business relationships and identifying opportunities for new membership and services. Manage branch security and safety by ensuring adherence to established policies, procedures, and regulatory requirements. Monitor branch activities to ensure compliance with Credit Union policies, procedures, and applicable regulations. Assist with operational and back-office functions as needed, including teller transactions and resolution of complex member issues. Foster a positive sales and service environment by coaching employees to identify member needs and cross-sell appropriate products and services. Support business continuity and disaster recovery efforts to ensure recovery of critical branch functions within established timeframes. Perform additional duties and responsibilities as assigned to support branch and organizational objectives. Operational Responsibilities Oversee daily branch operations to ensure efficient workflow, accuracy, and high-quality member service. Monitor branch performance metrics, financial results, and operational goals to ensure achievement of established objectives and budget expectations. Ensure compliance with Credit Union policies, procedures, regulatory requirements, and internal controls. Manage branch staffing schedules and resource allocation to support operational efficiency and member needs. Review and approve transactions, loans, reports, and operational activities within assigned authority limits. Maintain accurate branch records and prepare required operational, financial, and management reports in a timely manner. Analyze branch operations and recommend improvements to processes, staffing, products, services, and procedures. Oversee branch cash operations, balancing procedures, audits, and controls to minimize risk and ensure accountability. Ensure branch security and safety procedures are followed and regularly reviewed to protect employees, members, and assets. Coordinate business continuity and disaster recovery procedures to ensure uninterrupted critical branch operations. Resolve escalated member concerns, account issues, and operational challenges in a professional and timely manner. Support lending operations by overseeing loan processing, approvals, documentation, and compliance with lending guidelines. Monitor branch sales and service activities to support growth goals and member relationship development. Collaborate with senior leadership and other departments to implement organizational initiatives, policies, and operational changes. Assist with back-office functions and teller operations as needed to support branch efficiency and service standards. Performance Measurements Performance in the Branch Manager role is measured by the ability to maintain a cohesive, highly trained, and motivated staff capable of meeting daily branch operational and service demands. Success is demonstrated through the consistent delivery of informed, professional, and accurate service and support to members and associates while fostering a positive, member-focused environment. The Branch Manager is expected to maintain or exceed annual branch operating and growth goals while supporting the ongoing financial stability and operational success of the branch. Performance expectations also include developing and maintaining strong business relationships within the community and local schools through outreach efforts, community involvement, and coordination of branch participation in community activities. The Branch Manager must regularly evaluate branch efficiency and recommend improvements to personnel, facilities, products, pricing, policies, procedures, and operational processes to enhance member service and operational effectiveness. Additional measures of success include achieving established monthly branch goals, assisting staff and members with complex account issues, and promoting a service and sales culture by leading through example and coaching employees to identify cross-service and member relationship opportunities. The Branch Manager is also responsible for ensuring the continuity and recovery of critical branch functions in accordance with business contingency and recovery plans. Ongoing employee development is an essential performance expectation, including documenting observations of employee performance, providing timely coaching and feedback, and completing performance evaluations within established timeframes. Knowledge and Skills Minimum Education and Experience An associate's degree is preferred; however, equivalent combinations of education, certifications, specialized training, or job-related experience will be considered. Acceptable qualifications may include completion of specialized certification or licensing programs, vendor-sponsored training courses, or job-specific skills acquired through professional development or apprenticeship programs. Five to ten years of similar or related experience in financial services, branch operations, lending, or supervisory management is required. Prior experience leading teams, managing branch performance, and delivering exceptional member service in a fast-paced environment is preferred. Interpersonal, Technical, and Other Skills This position requires frequent interaction with members, employees, business partners, and community representatives both inside and outside the organization. The role involves first-level conflict resolution, relationship building, and fostering cooperation among staff and members. Discussions often involve confidential and sensitive information requiring professionalism, diplomacy, discretion, and strong communication skills. Strong leadership, organizational, and decision-making abilities are required, along with knowledge of branch operations, consumer lending, sales and service practices, and regulatory compliance. The ability to coach and motivate employees, analyze operational performance, resolve complex member issues, and manage multiple priorities is essential. Proficiency in standard business software, financial systems, and office technology is also required. Physical Requirements The physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. Duties regularly require sitting, standing, walking, speaking, hearing, and using hands to operate office equipment and computers. Occasional lifting, carrying, pushing, or pulling of items up to 35 pounds may be required. Work Environment Work is performed primarily in a branch office environment with moderate noise levels and frequent interaction with members and staff. The position may require occasional travel for meetings, training, business development activities, or community events. The work environment requires the ability to manage multiple tasks and adapt to changing operational needs in a professional and service-focused setting. Disclaimer This job description is intended to describe the general nature and level of work performed by employees in this role. It is not intended to be a comprehensive list of all duties, responsibilities, or qualifications. Long Reach Federal Credit Union reserves the right to modify this position description at any time in accordance with business needs and applicable federal and state laws. Employment with the Credit Union is at-will and may be terminated at any time, with or without cause or notice, subject to applicable law. How to Apply To apply for this position, please submit your cover letter and resume to Denise Neff at denise.neff@lrefcu.org. We appreciate your interest in joining Long Reach Federal Credit Union and look forward to hearing from you.
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Paid time off Retirement plan Tuition reimbursement Vision insurance
Work Location:
In person

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