Find & Apply For Communications / Public Relations Manager Jobs in Hoboken, New Jersey

Are you a strategic thinker with a passion for optimizing digital campaigns and driving tangible results? We are seeking a dynamic Search Performance Campaign Manager to join a pivotal sales organization. In this role, you won't just manage campaigns; you'll be instrumental in shaping the success of key partners, directly influencing revenue growth, and contributing to product enhancements within a rapidly evolving retail media environment. Your expertise will directly translate into measurable business outcomes, making a significant impact on our partners' marketing objectives and the overall digital advertising ecosystem.

Core Skill Requirements Retail Media:

Deep familiarity with the retail media landscape, e-commerce ad networks, and digital shopper marketing dynamics.

Search Marketing:

Demonstrated expertise in paid search environments, keyword targeting, bid strategies, and performance execution.

Advanced Excel:

Proficient in Excel for data manipulation, campaign reporting, trend analysis, and performance modeling. What You'll Do (Day-to-Day Responsibilities)

Run Performance Reports:

Consistently generate, pull, and analyze daily and weekly campaign performance reports to monitor metrics, pacing, and efficiency.

Create Data-Backed Optimization Recommendations:

Translate campaign analytics into clear, actionable optimization strategies, keyword tweaks, and bid adjustments that directly improve performance.

Manage & Optimize Campaigns:

Execute end-to-end search campaigns, optimizing account configurations and keyword targeting for peak performance.

Drive Revenue Growth:

Utilize strategic campaign management and budget optimization to maximize partner ROI and unlock account growth.

Cross-Functional Collaboration:

Partner closely with sales, account management, campaign management, and API/Ad Tech partners to ensure cohesive, alignment-driven strategies.

Inform Product Enhancements:

Synthesize operational insights and data trends to provide feedback that fuels continuous ad product and tool improvements.

Stakeholder Reporting:

Communicate findings and campaign impact clearly to internal and external stakeholders through data-driven reporting.

What You'll Bring Core Competencies:

Expert-level capability in Retail Media, Search Marketing, and Excel.

Analytical Approach:

A proven ability to pull performance reports and transform raw campaign metrics into data-backed optimization recommendations.

Paid Search Execution:

Strong track record managing search budgets, bid management systems, and account architecture.

Revenue Orientation:

Demonstrated experience connecting campaign optimizations to measurable business outcomes and partner success.

Collaborative Mindset:

Excellent communication skills with experience operating across multi-disciplinary sales and technical teams. #LI-SJ1