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E-Commerce Analyst
Ormond Beach, FL

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Coastal Moto

Marketing & E-Commerce Manager (In-House)

Job Description

Job Title:
Marketing & E-Commerce Manager (In-House)
Location:
Ormond Beach, FL Company:
Coastal Moto Type:
Full-Time About Us Coastal Moto is an established, thriving brand specializing in custom wheels for Harley-Davidson motorcycles. We have built a powerful organic reputation and a passionate community—including over 160,000 followers on Facebook and an outstanding organic audience online. Being a small, family operated business we pride ourselves on top-tier manufacturing, quality, and customer service. Now, we are ready to unlock our next phase of growth by bringing on our first dedicated marketing leader. The Role Are you a digital marketer and content creator who lives and breathes motorcycle and/or car culture? Do you want complete ownership over a brand's digital footprint rather than being stuck in a narrow, micromanaged corporate lane? We are looking for an all-around Marketing & E-Commerce Manager to take the reins of our entire digital presence in-house at our Ormond Beach headquarters . You will work directly with the owners to translate our massive organic footprint, high-view video content, and strong website traffic into a cohesive marketing machine. Because we currently do minimal advertising, you have a wide-open runway to build, test, and scale campaigns from scratch.
What You Will Own & Do Content Creation & Social Media:
Bring our brand to life by consistently posting, engaging, and telling our story across Facebook, Instagram, and other platforms. Turn our shop floor action and high-potential video assets into thumb-stopping content.
Paid Advertising & Performance:
Build, manage, and scale paid acquisition channels, including Meta Ads and Google AdWords, to drive direct-to-consumer sales and support our dealer network.
E-Commerce & Website Management:
Optimize our e-commerce platform to streamline the user experience, improve conversion rates, and maximize online order volume.
SEO & Brand Growth:
Implement strategies to capture organic search traffic from riders looking for custom Harley wheels.
Campaign Strategy:
Plan and execute product launches, seasonal promotions, and brand partnerships that connect directly with the Harley community. What We Are Looking For Local to the
Area:
This is an in-house, on-site role in Ormond Beach, FL (no remote or hybrid setups). The "Generalist"
Mindset:
A working knowledge of content creation, social media management, paid ads, SEO, and e-commerce platforms.
Creative & Autonomous:
A self-starter who loves taking an idea from concept to execution without needing a hand-held playbook. Passion for the
Industry:
A genuine appreciation for motorcycles (especially Harley-Davidsons) and custom bike culture.
Data & Results Driven:
Focused on ad ROAS, website conversion rates, and engagement growth. Why Join Us?
Total Ownership:
Full creative and strategic control over the brand's marketing in an 8-person company where your work directly moves the needle.
A Blank Canvas:
Minimal current advertising and no bureaucratic red tape.
Strong Foundation:
Walk into an established brand with 160k+ Facebook followers, thousands of organic video views, and a proven product line known by millions of Harley enthusiasts.
Benefits:
Dental insurance Employee discount Health insurance Paid time off Retirement plan Vision insurance Application Question(s): Are you able to work 100% on-site at our Ormond Beach, FL facility M-F 8-4:30? Ability to
Commute:
Ormond Beach, FL 32174 (Required)
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • Other Retirement and Savings
  • Health Insurance
  • Dental Insurance