Job Title:

Marketing & E-Commerce Manager (In-House)

Location:

Ormond Beach, FL Company:

Coastal Moto Type:

Full-Time About Us Coastal Moto is an established, thriving brand specializing in custom wheels for Harley-Davidson motorcycles. We have built a powerful organic reputation and a passionate community—including over 160,000 followers on Facebook and an outstanding organic audience online. Being a small, family operated business we pride ourselves on top-tier manufacturing, quality, and customer service. Now, we are ready to unlock our next phase of growth by bringing on our first dedicated marketing leader. The Role Are you a digital marketer and content creator who lives and breathes motorcycle and/or car culture? Do you want complete ownership over a brand's digital footprint rather than being stuck in a narrow, micromanaged corporate lane? We are looking for an all-around Marketing & E-Commerce Manager to take the reins of our entire digital presence in-house at our Ormond Beach headquarters . You will work directly with the owners to translate our massive organic footprint, high-view video content, and strong website traffic into a cohesive marketing machine. Because we currently do minimal advertising, you have a wide-open runway to build, test, and scale campaigns from scratch.

What You Will Own & Do Content Creation & Social Media:

Bring our brand to life by consistently posting, engaging, and telling our story across Facebook, Instagram, and other platforms. Turn our shop floor action and high-potential video assets into thumb-stopping content.

Paid Advertising & Performance:

Build, manage, and scale paid acquisition channels, including Meta Ads and Google AdWords, to drive direct-to-consumer sales and support our dealer network.

E-Commerce & Website Management:

Optimize our e-commerce platform to streamline the user experience, improve conversion rates, and maximize online order volume.

SEO & Brand Growth:

Implement strategies to capture organic search traffic from riders looking for custom Harley wheels.

Campaign Strategy:

Plan and execute product launches, seasonal promotions, and brand partnerships that connect directly with the Harley community. What We Are Looking For Local to the

Area:

This is an in-house, on-site role in Ormond Beach, FL (no remote or hybrid setups). The "Generalist"

Mindset:

A working knowledge of content creation, social media management, paid ads, SEO, and e-commerce platforms.

Creative & Autonomous:

A self-starter who loves taking an idea from concept to execution without needing a hand-held playbook. Passion for the

Industry:

A genuine appreciation for motorcycles (especially Harley-Davidsons) and custom bike culture.

Data & Results Driven:

Focused on ad ROAS, website conversion rates, and engagement growth. Why Join Us?

Total Ownership:

Full creative and strategic control over the brand's marketing in an 8-person company where your work directly moves the needle.

A Blank Canvas:

Minimal current advertising and no bureaucratic red tape.

Strong Foundation:

Walk into an established brand with 160k+ Facebook followers, thousands of organic video views, and a proven product line known by millions of Harley enthusiasts.

Benefits:

Dental insurance Employee discount Health insurance Paid time off Retirement plan Vision insurance Application Question(s): Are you able to work 100% on-site at our Ormond Beach, FL facility M-F 8-4:30? Ability to

Commute:

Ormond Beach, FL 32174 (Required)

Work Location:

In person