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Description Senior Connected Web Experience & Conversion StrategistLocation:

Remote, USAEmployment Type:

Full-TimeBenefits Offered:

Vision, Medical, Life, Dental, 401KGross annual base salary: USD $131,000.00 - $170,000.00Additional variable compensation and benefits may apply. Total compensation is based on experience, skills, and location using objective, job-related criteria. SummaryB2B buyers form a view of OneStream through talking to peers, LLMs and other online research before they ever consider talking to OneStream Sales. If these touchpoints tell a fractured or confusing story about who we are & what we do differently than the alternatives, we lose credibility and are unable to both create or convert demand.

This role is the content architect, conversion strategist, and digital experience owner driving transformative organic growth across all of OneStream's digital touchpoints, with a core focus on pipeline creation, conversion-rate optimization, and customer retention. This is a growth-architect role who owns our web content and information architecture strategy end-to-end, setting direction for Web Operations and Development so every touchpoint tells one coherent, compelling story to both sophisticated Finance buyers and the AI engines that now answer many of their questions. This role also owns our personalization strategy and rules. Over time, every page adapts to what we know about the visitor, supported by forms and progressive profiling that capture the right data at the right moments, with engagement signals scored and surfaced to Sales. You set content intent and narrative architecture and partner closely with our SEO/AEO Lead to ensure it is structured and discoverable. Primary Duties and ResponsibilitiesWeb content & architectureProvide content and information architecture (IA) strategy and direction to Web Operations and the Development team.

Set website content strategy: taxonomy, structure, story, and buyer-stage alignment, so every page has a defined audience, conversion goal, and next step.

Lead high-priority web projects end-to-end: new site sections, campaign hubs, launch experiences, interactive tools, and event microsites, managing delivery through IA, design, the Web Producer, and the development team.

Partner with Product Marketing to translate positioning and competitive differentiation into compelling digital experiences.

Establish web writing standards, content briefs, and CMS authoring guidelines across contributing teams.

Brief Creative and Video on the visual storytelling each page needs including diagrams, motion, video across web and chat.

Define web governance: intake criteria, prioritization frameworks, approval workflows, and page lifecycle management.

Shape navigation and internal linking for findability across both users and AI/search systems.

Connected buyer experience & journeyOwn messaging continuity across web content, paid landing pages, chat copy, and campaign experiences.

Partner with Campaigns and Performance Marketing (Paid Digital) on landing page strategy and copy so what a prospect clicks in an ad or email is exactly what they experience on the site.

Partner with Marketing Operations to keep AI-powered chat flows aligned with current positioning and buyer intent.

Audit the full digital journey regularly, identifying message gaps, friction points, and disconnects between channels, and drive the fixes needed to close them.

Map content, CTAs, and navigation to move key personas and ICPs through the funnel.

Design validation-oriented chat and web experiences for buyers arriving from AI-referred or high-intent sources.

Define and track journey-stage

KPIs:

engagement depth, journey progression, and pipeline creation.

Personalization & buyer dataOwn the website personalization strategy and roadmap: every page should ultimately adapt dynamically based on what we know about the visitor.

Define form strategy and progressive profiling so we capture the right visitor data at the right moments without adding friction.

Partner with Marketing Operations and Web Development to activate visitor, firmographic, and intent data in on-site experiences, and test and scale what works.

AI narrative & searchMake our content the most credible structured answer to the questions buyers ask AI engines in CPM, FPM, Financial Close & Consolidation and adjacent categories.

With the SEO/AEO Lead, close competitive gaps in AI-generated narratives for our core categories.

Surface proof points, customer stories, technical depth, and integration coverage in formats AI engines can extract and represent accurately.

Build the internal case for content investment by connecting narrative gaps to competitive risk and revenue exposure.

Stakeholder projectsOwn scoping and web project intake: qualify requests, lead stakeholder discovery discussions & workshops, set expectations, and define success before work begins.

Communicate web project progress proactively, translating technical and timeline complexity into clear business language.

Build relationships so stakeholders see the web team as a strategic partner, not a production queue.

Performance & optimizationOwn the web performance dashboard, translating traffic, engagement, conversion, and journey patterns into prioritized action.

Maintain a structured A/B and multivariate testing roadmap, working with the Web Producer/Optimization Specialist on execution and the Paid Digital team on landing page experiments.

Define data-grounded test hypotheses, document results, and build a shared knowledge base of what works.

Report performance regularly to marketing leadership with clear attribution of web's contribution to pipeline.

Working with other teamsThis role is the connective hub of the Digital Marketing team and its cross-functional partners. The detailed partnership model (who owns what, and how we work together)... For full info follow application link.