Find & Apply For Marketing Manager Jobs in Glendale, Arizona

Description Robert Half is hiring an Email & Lifecycle Marketing Manager for one of our major clients in Arizona. This individual will lead the strategy, execution, testing, and optimization of email and lifecycle marketing programs designed to increase engagement, conversion, retention, and customer value. The ideal candidate combines strong campaign strategy with hands-on marketing technology experience. This person should understand how customer data, segmentation, automation, personalization, testing, and compelling content work together to move prospects and customers through the lifecycle. Key Responsibilities

+ Develop and execute email and lifecycle marketing strategies across acquisition, nurture, conversion, onboarding, engagement, retention, and reactivation.

+ Build and manage automated customer journeys, nurture programs, triggered campaigns, and recurring communications.

+ Develop audience segmentation strategies using demographic, behavioral, transactional, and engagement data.

+ Create campaign briefs and partner with copywriters, designers, product teams, and other stakeholders to develop high-performing communications.

+ Manage campaign setup, testing, deployment, quality assurance, and reporting.

+ Develop A/B and multivariate testing strategies across subject lines, messaging, creative, offers, calls to action, cadence, and audience segments.

+ Monitor deliverability, list health, engagement, unsubscribe rates, conversion, and other email performance metrics.

+ Optimize programs based on customer behavior, funnel performance, and campaign results.

+ Maintain email databases, subscription preferences, suppression rules, and audience segmentation.

+ Work closely with CRM, Marketing Operations, Sales, Product, and Analytics teams to improve customer journeys and data flow.

+ Create dashboards and communicate campaign performance, insights, and recommendations to stakeholders.

+ Identify opportunities to use automation, personalization, predictive analytics, and AI to improve lifecycle marketing performance.

+ Ensure campaigns follow applicable privacy, consent, and email marketing requirements. Requirements Qualifications + 4+ years of email, CRM, lifecycle, retention, or marketing automation experience.

+ Hands-on experience building and executing complex email campaigns and automated customer journeys.

+ Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Klaviyo, Eloqua, Pardot/Account Engagement, or similar.

+ Strong understanding of segmentation, personalization, lead nurturing, lifecycle marketing, and campaign automation.

+ Experience interpreting campaign analytics and making data-driven optimization decisions.

+ Knowledge of email deliverability, list management, testing, and database best practices.

+ Strong attention to detail and experience performing campaign QA.

+ Ability to manage multiple campaigns and deadlines simultaneously.

+ Excellent written communication and cross-functional collaboration skills. Technology Doesn't Change the World, People Do.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .