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Marketing Manager
Cripple Creek, CO

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The Chef Agency

Database Marketing Manager

Pay: $115,000/yr
Posted: 07/14/2026
Location: Cripple Creek, CO (Onsite)
Last Updated: 6 days ago
Hours: Full-Time
Expires: 10/30/2026
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Job Description

Position:
Database Marketing Manager Pay:
$110-120
K Location:
Cripple Creek, CO Our client in Cripple Creek, CO is looking for a Database Marketing Manager!
Responsibilities:
  • Database Integrity & System Integration:
    Oversee the security, hygiene (NCOA, deduplication), and QA standards of the casino marketing database, managing data integrations across CMS (e.g., Synkros), PMS, POS, and digital platforms.
  • Advanced Player Segmentation & Targeting:
    Build behavior-based player segments, lifecycle strategies, and AI-supported clustering to execute precise data pulls for direct mail, email, SMS, and kiosk loyalty campaigns.
  • End-to-End Campaign Management:
    Lead the execution of promotional and offer-driven marketing campaigns, managing vendor workflows, calendar accuracy, mail volumes, production, and postage budgets.
  • Financial Forecasting & ROI Analytics:
    Drive data-driven decisions by delivering proforma and postforma ROI analyses, reinvestment reviews, offer redemption tracking, and monthly performance presentations for executive leadership.
  • Cross-Functional Strategy Alignment:
    Collaborate with Slots, Table Games, VIP, Finance, and F&B to develop integrated marketing initiatives, support entertainment/promotions analysis, and leverage database targeting for hotel yield strategies.
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Regulatory Compliance & Data Privacy:
Ensure all marketing, targeting, and data handling processes strictly comply with the Colorado Limited Gaming Act, Internal Control Minimum Procedures (ICMPs), and strict data privacy standards.
Qualifications:
  • At least 2 years of casino database marketing, analytics, CRM, or related gaming experience.
  • Prior leadership or vendor oversight experience.
  • Knowledge of data security, privacy regulations, and best practices in database marketing.
  • Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
  • Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
  • Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).