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The Chef Agency

Database Marketing Manager

Pay: $115,000/yr

Posted: 07/14/2026

Location: Cripple Creek, CO (Onsite)

Last Updated: 1 week ago

Hours: Full-Time

Expires: 10/5/2026

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$126,591 / year median in Colorado

+7% projected growth

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Job Description

Position:

Database Marketing Manager Pay:

$110-120

K Location:

Cripple Creek, CO Our client in Cripple Creek, CO is looking for a Database Marketing Manager!

Responsibilities:

Database Integrity & System Integration:
Oversee the security, hygiene (NCOA, deduplication), and QA standards of the casino marketing database, managing data integrations across CMS (e.g., Synkros), PMS, POS, and digital platforms.
Advanced Player Segmentation & Targeting:
Build behavior-based player segments, lifecycle strategies, and AI-supported clustering to execute precise data pulls for direct mail, email, SMS, and kiosk loyalty campaigns.
End-to-End Campaign Management:
Lead the execution of promotional and offer-driven marketing campaigns, managing vendor workflows, calendar accuracy, mail volumes, production, and postage budgets.
Financial Forecasting & ROI Analytics:
Drive data-driven decisions by delivering proforma and postforma ROI analyses, reinvestment reviews, offer redemption tracking, and monthly performance presentations for executive leadership.
Cross-Functional Strategy Alignment:
Collaborate with Slots, Table Games, VIP, Finance, and F&B to develop integrated marketing initiatives, support entertainment/promotions analysis, and leverage database targeting for hotel yield strategies.

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Regulatory Compliance & Data Privacy:

Ensure all marketing, targeting, and data handling processes strictly comply with the Colorado Limited Gaming Act, Internal Control Minimum Procedures (ICMPs), and strict data privacy standards.

Qualifications:

At least 2 years of casino database marketing, analytics, CRM, or related gaming experience.
Prior leadership or vendor oversight experience.
Knowledge of data security, privacy regulations, and best practices in database marketing.
Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).