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Marketing
Marketing Specialist
West Valley City, UT

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Kingbee Vans

Content Marketing Specialist

Job Description

Content Marketing Specialist - IN OFFICE We're looking for a Content Marketing Specialist who can take an idea from "this could be funny" to a finished piece of content people actually want to watch. This role will own our day-to-day organic content across primarily LinkedIn and Instagram, helping shape both the creative direction and execution of the Kingbee brand. You'll write concepts and scripts, manage the content calendar, and direct our photo/video team on what to capture. Our content lives in two worlds: personality-driven brand content inspired by shows like The Office and I Think You Should Leave , and useful, informational B2B content that speaks to commercial vehicle and fleet customers. You should be comfortable jumping between both. What You'll Do Own and manage organic content for social media Develop creative concepts, campaigns, recurring series, and social-first ideas Write scripts for short-form video, sketches, interviews, product content, and educational pieces Direct photo and video staff on what to shoot and how the final content should come together Write social captions and platform-specific copy Build and maintain the social content calendar Turn products, industry knowledge, company culture, and everyday office moments into engaging content Develop informational B2B content that makes complicated or niche topics interesting and approachable Occasionally write longer-form content such as articles, blogs, or website copy Assist with email marketing, including campaign concepts, copy, and content Track content performance and use what works to inform future ideas Help maintain a consistent brand voice while continuously experimenting with new formats and ideas Pitch in on other marketing projects as needed What We're Looking For You're equal parts content marketer, writer, creative, and internet person. You understand what makes content feel native to social rather than like an ad that happened to get posted on Instagram. You can recognize a good joke, write a strong hook, explain a technical product without making it boring, and give a videographer enough direction to bring an idea to life. Experience with social media or content marketing is important, but we care just as much about taste, writing ability, creativity, and initiative. You should be comfortable working independently, pitching ideas that might be a little weird, and figuring things out as you go. What It's Like Here We're a small marketing team at a growing company, so this isn't a role where you'll stay neatly inside one lane. You'll wear a lot of hats. Some days you'll be writing a ridiculous video script. Others you'll be directing a product shoot, putting together a LinkedIn post, helping with an email campaign, or finding a way to make commercial vans interesting on the internet. The upside is a lot of creative freedom. You'll have room to experiment, try things, build new series and formats, and have a real influence on what the brand becomes. As the company and marketing team grow, there's plenty of opportunity for this role to grow with it. For better consideration, send a few examples of your work or portfolio to lily.weickum@kingbee-vans.com . We'd love to see what you've worked on!
Pay:
$60,000.00 - $62,000.00 per year
Work Location:
In person