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Social Media Strategist / Specialist
Tulsa, OK
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Multi-Media Specialist Are you a creative storyteller who knows how to turn meaningful moments into engaging content and effective marketing campaigns?
LIFE PACE
is seeking a Multimedia Specialist to develop print, digital, social media, and multimedia strategies that increase community awareness and support participant enrollment. In this role, you will capture the stories of
LIFE PACE
participants, families, caregivers, and team members through photography, video, graphics, social media, mailers, and other marketing campaigns. You will work closely with PACE leadership, enrollment staff, and program teams to create content that reflects our mission while protecting participant privacy and maintaining consistent brand standards. Develop multimedia marketing strategies that increase awareness of LIFE PACE and support enrollment goals. Create, schedule, and publish engaging content for Facebook, Instagram, LinkedIn, YouTube, and other platforms. Capture and edit photos and videos at
LIFE PACE
centers, participant activities, community outings, and special events. Design graphics, reels, short-form videos, flyers, brochures, postcards, mailers, advertisements, and other promotional materials. Develop targeted direct-mail campaigns and coordinate mailing lists, printing, production, and distribution. Create and manage Meta advertising, geofencing, location-based advertising, and other digital campaigns. Monitor social media, advertising, and campaign analytics and recommend improvements. Develop educational content, testimonials, success stories, and impact narratives. Assist with email campaigns and electronic newsletters. Respond professionally to online comments, messages, and reviews. Coordinate content calendars with PACE events, outreach efforts, and organizational initiatives. Attend community events and outreach activities to gather content and promote
LIFE PACE.
Maintain an organized library of photos, videos, graphics, releases, and marketing materials. Ensure all content complies with HIPAA, participant authorization requirements, organizational policies, and branding standards. What We Offer At LIFE Senior Services, we value the people who make our mission possible. We offer a competitive compensation and benefits package designed to support your health, well-being, financial security, and work-life balance. Team members enjoy access to comprehensive health benefits, paid time off, paid holidays, retirement benefits, opportunities for professional growth, and the rewarding experience of making a meaningful difference in the lives of older adults and their families.
Requirements:
CERTIFICATION, LICENSES, REGISTRATIONS
Holds and maintains an Oklahoma Driver's license.
EDUCATION AND EXPERIENCE
High School Diploma or GED required. Some college preferred. Experience designing marketing materials for print and digital distribution, including mailers, postcards, flyers, advertisements, and social media content. Experience with geofencing or location-based advertising campaigns preferred. Ability to capture and edit high-quality photos and videos for marketing purposes. Experience managing paid social media advertising campaigns. Excellent written and verbal communication skills. Graphic design experience using Canva, Adobe Creative Suite, or similar software preferred. Strong understanding of current social media platforms, trends, and algorithms. Excellent organizational and project management skills. Ability to work independently while managing multiple deadlines. Creative thinker with strong attention to detail. Professional customer service skills when interacting online with the public.
REQUIRED TECHNICAL SKILLS
Proficiency with Meta Business Suite, including content management and paid advertising. Proficiency with Canva, Adobe Creative Suite, or comparable graphic-design software. Proficiency with Microsoft Office Suite. Experience using social media scheduling and content-management platforms. Experience with photo and video capture and editing software. Experience maintaining digital photo, video, and marketing-asset libraries. Experience with email-marketing platforms preferred. Experience with CRM systems, mailing-list management, or direct-mail campaign tools preferred. Familiarity with digital advertising, geofencing, and campaign analytics platforms preferred. Ability to learn and use additional marketing software and platforms as needed.
PHYSICAL REQUIREMENTS
Ability to travel to
LIFE PACE
locations and community events. Ability to lift up to 25 pounds of photography or event equipment. Frequent standing, walking, and moving throughout facilities and community events. Ability to occasionally work evenings or weekends for special events.
WORK ENVIRONMENT
The main work environment is an office setting of a non-profit organization providing a variety of services to seniors and their families. The activity level is high and the noise level is moderate. The work environment will include a variety of clinician settings, day centers, hospitals, nursing homes and individuals' homes. Daily travel will be necessary. This position may require the individual to work on weekends as scheduled and have the availability to meet family members or prospects before or after normal business hours. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
