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Now viewing: TikTok Live Account Manager (Chinese Speaking Required)
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Confidential
TikTok Live Account Manager (Chinese Speaking Required)
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Job Description
About the Role We are seeking a Live Account Manager to own and scale TikTok livestream business performance. This role is responsible for end-to-end livestream strategy, execution oversight, and driving GMV growth across multiple accounts. Key Responsibilities Own full livestream strategy, including: Hero product selection Pricing and bundling strategy ROI and scaling plans Design livestream structure (duration, pacing, traffic strategy, engagement mechanics) Collaborate with brand partners and TikTok AMs on campaign planning, budgets, and resources Lead real-time decision-making during livestreams: Traffic vs. conversion optimization GMV Max ROI adjustments Product sequencing and deal strategy Optimize key levers: AOV through bundling and upselling Engagement through scripts and live mechanics Make critical performance decisions (e.g., scaling, adjusting, or ending sessions) Conduct in-depth performance analysis (traffic, conversion, product performance) Evaluate ROI and overall business performance Build repeatable playbooks for scaling: Winning products High-performing scripts Effective deal strategies Manage communication with: Brand partners TikTok account managers (AMs) Internal teams (content, ads, hosts) Align all stakeholders to achieve GMV and ROI targets QualificationsMust Have Fluent in English with strong stakeholder communication skills Proven experience owning livestream or e-commerce business performance Deep understanding of livestream strategy (product, host, setup) Strong data analysis and decision-making ability Experience managing GMV, ROI, and scaling performance Nice to Have Experience with Mega Live, Campaign Live, or Brand Day Familiarity with TikTok Shop ecosystem (GMV Max, Pontos, ads strategy) Agency or brand-side livestream experience