The incumbent supports decisions related to the financial performance of Publix, its products and services, Publix Marketing campaigns, and transactional data linked to customers. They act as a Subject Matter Expert with broad knowledge in the field of data analytics, responsible for the development and deployment of Analytical Solutions that support store financial performance, Marketing measurement, and the output of which drive strategic recommendations. This includes using a data science approach to researching and gathering data, developing analytical methodologies, performing statistical analyses to glean insights, software coding, and deploying solutions.

Primary Responsibilities:

Responsible for consulting and providing research-based recommendations to support strategic decision needs across the enterprise that require Marketing Analytics input. Responsible for developing and implementing Analytical Solutions that address business questions faced by decision makers throughout the organization and translating the outputs of those solutions into actionable tools, insights and recommendations. Applying the rigors of scientific methods to quantify the success of Publix experiments. The process requires gathering details about the test, developing a hypothesis, designing the test, selecting test and control stores or customers, executing the test, measuring the results, and reporting the findings. Recommending customer-facing personalization measurement and test strategies to decision makers in Marketing and other business functions. Utilizing data exploration and discovery techniques to explore data and search for insights. This most commonly includes conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.