Manage the end-to-end Windows Consumer investment portfolio across investments, maintaining financial models, outlooks, trackers, and CFO forecast-cycle inputs, with a target of plus or minus 2 percent spend variance where applicable. Build scenarios that make tradeoffs explicit and give leaders early visibility to under-spend, over-spend, timing risk, and unproductive allocation. Performance Insights, Signal Integration, and Decision Intelligence Build the performance-insights layer for investment governance by connecting sell-through, market share, ASP, mix, inventory, promotional execution, campaign timing, and partner investment signals to allocation decisions. Establish clear decision rights, control points, documentation standards, and audit-ready records across the investment lifecycle. Ensure every material investment has a clear strategic purpose, accountable owner, expected outcome, measurement approach, and post-investment review. Manage field investment asks through a transparent intake and prioritization process, requiring each ask to define the business problem, funding need, timing, expected outcome, and bridge to incremental units and share targets. Coordinate dependencies across Planning, GTM Execution, Performance and Insights, Finance, and regional teams to ensure funding is ready when execution requires it. Deliver financial training, office hours, and issue-resolution mechanisms that improve first-time quality and reduce avoidable churn. Process Resilience and Continuous Improvement Build a durable investment system that does not depend on tribal knowledge. Automate recurring data collection, reconciliation, reporting, and workflow steps to increase accuracy and free capacity for higher-value analysis. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field AND 6+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR equivalent experience. Master's Degree in Business Administration, Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field AND 12+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR equivalent experience. 6+ years experience managing and expanding a category and attaining sales and profitability target within a complex (e.g., multinational or matrixed) organization OR equivalent experience. Experience managing complex budgets, investments, forecasts, or financial operations across multiple stakeholders or geographies. Demonstrated ability to build governance, controls, and operating processes that improve accuracy without slowing execution. Proficient analytical and financial modeling skills, with the ability to translate detail into executive decisions and tradeoffs. Ability to synthesize performance, market, partner, and financial signals into clear investment recommendations, executive tradeoffs, and action plans. Proven cross-functional influence with Finance, business leaders, regional teams, and program owners. Experience in a global consumer technology or partner ecosystem spanning OEM, silicon, retail, and regional field teams. Experience designing allocation models, measuring investment ROI, and driving in-year resource reallocation. Experience building performance scorecards, ROI readouts, and post-investment learning loops that connect investment decisions to sell-through, share, ASP, mix, and execution outcomes. Experience structuring and managing ecosystem co-investment with OEMs, retailers, silicon partners, or other strategic partners. Experience simplifying and automating financial workflows, reporting, and controls.