Develop and execute digital marketing strategies focused on lead generation and customer acquisition.
Manage and optimize paid advertising campaigns across Google, Meta (Facebook and Instagram), YouTube, LinkedIn, and other digital platforms.
Monitor campaign performance and continuously improve cost per lead, conversion rates, and return on ad spend.
Oversee audience targeting, campaign testing, and budget allocation. Marketing Strategy
Partner with leadership to establish digital marketing goals and growth initiatives.
Develop quarterly and annual digital marketing plans.
Identify new opportunities, channels, and technologies to increase market share and brand visibility. Lead Response & Conversion
Work new leads by phone daily, contacting every inquiry within 24 hours and speaking fluently about the practice, its protocols, and the outcomes patients can expect .
Bring experience engaging high-net-worth patients, matching the discretion and polish this audience expects from a first call. Analytics & Reporting
Track and report on key performance indicators (KPIs).
Analyze campaign performance and provide actionable recommendations.
Develop dashboards and reports to communicate results to leadership.
Manage attribution tracking and conversion reporting. Website & Conversion Optimization
Oversee landing page strategy and conversion optimization initiatives.
Collaborate with web development and creative teams to improve user experience and lead conversion.
Ensure website content and campaigns align with marketing objectives. Vendor & Agency Management
Manage relationships with external agencies, freelancers, and technology vendors.
Evaluate vendor performance and ensure marketing investments generate measurable results.
Negotiate contracts and oversee project execution. Marketing Operations
Maintain marketing automation, tracking systems, and CRM integrations.
Ensure accurate lead flow, campaign tracking, and reporting processes.
Support data integrity and operational efficiency within marketing systems.
Experience with CRM software is required, Klaviyo experience preferred. Leadership & Collaboration
Serve as a key marketing resource for leadership and cross-functional teams.
Collaborate with creative, sales, operations, and executive leadership.
Mentor junior marketing staff and provide guidance on digital marketing best practices. Qualifications
5+ years of digital marketing experience.
Experience and/or keen interest in longevity, functional, or integrative medicine .
Direct familiarity with Klaviyo, CallRail, and HIPAA-conscious marketing practices .
3+ years of experience managing paid advertising campaigns and marketing strategy.
Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, and CRM platforms .
Proven experience managing advertising budgets and driving measurable ROI.
Strong analytical, project management, and communication skills.
Demonstrated success executing integrated marketing campaigns that drive attendance and revenue.
Experience managing websites, digital content, email marketing, and social media campaigns.
Supervisory experience preferred. Key Performance Indicators (KPIs)
Cost per lead (CPL) Lead volume
Conversion rate
Return on ad spend (ROAS)
Customer acquisition cost (CAC)
Website conversion rate
Marketing-attributed revenue
Campaign ROI Benefits
Part time (Contract with opportunity to quickly ramp to Full-Time W-2)
$3500 - starting PT base + commission opportunities
Comprehensive health benefits may be available upon positioning
Paid time off (PTO) and holidays (FT Only)
Hire date:

ASAP Pay:

$55,337.04 - $66,642.45 per year

Work Location:

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Digital Marketing Manager for Integrative Health Facility