Market Development Specialist

Market Development Specialist The Market Development Agronomist (MDA) is the local field agronomist that coaches, influences, and creates opportunities with key owners and sellers within the defined geography. They drive demand of seed and CPP products, services, and connections to new markets using their technical expertise in agronomy and seed. The MDA accomplishes this by conducting customer agronomy and product trainings, communicating technical subject matter, and supporting business transformation around total acre solutions. They are an integral part of the sales team that supports the overall business. The Account Plans will be used to determine the specific owners, sellers, and Sales Development Managers (SDMs) that the MDA will work with. This is a remote role that will be working with customers near Jonesborough, AR and Memphis TN. The ideal candidate will be located in this geography.

Responsibilities:

40%

Customer Facing:

Whole Acre Execution and Coaching w/Retail Sellers

• Serves as the technical specialist for seed, CPP and foliar nutrition products in leveraging the Advanced Acre strategy to differentiate our system.
• Enables the creation of new markets by combining products, data insights and services to drive revenue growth and capture new markets.
• Coaches the Advanced Acre solutions strategy to assigned retail sellers and designated growers in conjunction with internal sales team as determined from Account Plans.
• Partners with the Sales Development Manager on targeted sales activities, providing technical expertise and knowledge during sales calls and visits with customers.
• Conduct technical training opportunities to include CPP & Seed products, services platform for identified retail locations, and Answer Plots in collaboration with SDMs
• Facilitate virtual services, agronomic and product delivery, etc. identified video and digital platforms.
• Provides Innovation/Insight trials direction and execution to identified owners and internal staff 40%

Non-Customer Facing:

Partner with WinField United Product Managers

• Help inform and drive product pipeline by providing feedback and representation from local market.
• Create local insights and differentiated product positioning to aide in the seed and cpp selling story for the retail selling base in specified geography.
• Assist Product Managers to do internal trainings with Business Unit sales teams. 20% Other Activities
• Actively engage in enhancing skill sets through the Center of Excellence (COE), internal training meetings, etc.
• Collaboration with key regional influencers (ex: basic partner agronomists)
• Attend regional/national meetings through business planning and creation of training plans, materials, and pre-call preparation.

Required Qualifications:

• Bachelor's degree in agriculture or business-related field plus 5 years of industry experience; or an equivalent of 10 years of succe.

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