About Calvary Industries Calvary Industries is a specialty chemical manufacturer based in Cincinnati, Ohio. Due to continued company growth, we are expanding our sales and marketing department and adding a Strategic Marketing Manager to develop and execute our go-to-market strategy. Calvary has the reputation for a great company culture, and the business has a unique value proposition. About the Role We are seeking a Strategic Marketing Manager to lead upstream marketing efforts and drive our sales growth strategy. This is a newly created position to lead our strategic marketing efforts. This role encompasses a combination of strategy, marketing, and sales enablement — responsible for defining the company's value proposition, generating qualified opportunities for the outside sales team, and ensuring marketing and sales are aligned around the highest-value targets. The ideal candidate brings a strategic mindset, strong B2B customer engagement skills, and the ability to translate market insight into actionable go-to-market execution. This position reports directly to the Vice President of Sales and Marketing. Key Responsibilities Upstream Marketing & Strategy Define the company's core value proposition based on the company differentiators, the market landscape, and competitive insights. Develop the sales process to successfully achieve growth plans, in partnership with sales leadership Identify and prioritize the "sweet spot" target customer segments and opportunities with the highest strategic and revenue potential Direct the outside sales team's focus toward these priority opportunities Own governance of the company's strategic plan, ensuring opportunities are continually aligned to the defined value proposition Lead Generation & Sales Enablement Build and manage lead generation programs to grow the outside sales pipeline Attend industry events and trade shows within target markets to build relationships and identify opportunities Serve as a bridge between market strategy and field sales execution Downstream Marketing & Pricing Own and manage pricing strategy across products/segments Oversee development of downstream marketing materials, including selling content and messaging Plan and execute product marketing campaigns that support sales growth objectives Qualifications Bachelor's degree required Demonstrated experience in strategy or strategic marketing roles Proven track record of customer outreach and relationship-building in a B2B environment Strong analytical and strategic thinking skills, paired with hands-on execution ability Excellent communication and cross-functional collaboration skills, particularly with sales teams Willingness to travel for industry events and customer engagement

Job Type:

Full-time Benefits:

401(k) 401(k) matching Dental insurance Health insurance Health savings account Life insurance Paid time off Tuition reimbursement Vision insurance

Education:

Bachelor's (Required)

Work Location:

In person