Chief Marketing Officer

Chief Marketing Officer Midway University - Midway, KY 40347 Apply Overview Position Type Full Time Education Level 4 Year Degree Apply Description We are seeking a visionary, results-driven Chief Marketing Officer to lead our university's brand, communications, and marketing strategy into its next chapter of growth. This is a unique opportunity for a marketing professional with deep roots in higher education to shape how our institution connects with prospective students, current students, alumni, donors, and the broader community. The Chief Marketing Officer will be expected to elevate institutional brand, drive enrollment and advancement marketing outcomes, and build a high-performing communications team capable of executing at the highest level. The ideal candidate is a strategic thinker and collaborative leader who commands credibility. They bring the vision to elevate an institutional brand, the analytical rigor to measure and refine communications investments, and the interpersonal agility to align diverse stakeholders across a complex academic environment. They are as comfortable advising the President on a crisis response as they are coaching a junior designer or presenting a marketing dashboard to the Board. Higher education is a uniquely relationship-driven environment. The successful candidate will understand how to navigate faculty governance, build trust across academic divisions, and translate institutional mission into marketing that genuinely resonates — with students, families, donors, and the community alike. What You'll Do Strategic Leadership & Brand Serve as the official media contact and spokesperson for the University, including crisis communications planning and response Develop and implement a comprehensive, data-driven marketing and communications plan aligned with the University's strategic plan Define and steward a compelling institutional brand — defining key attributes, messages, and imagery that authentically represent the University across all constituencies Advise the President and senior leadership on strategic communications, reputation management, and stakeholder engagement Present communications strategy and institutional brand performance to the President's Advisory Council and, as needed, to the Board of Trustees Enrollment, Advancement & Audience Engagement Partner with Enrollment Management to develop integrated marketing strategies that support student recruitment funnels and yield goals Collaborate with the Advancement office to develop donor communications, fundraising campaign materials, and alumni engagement content Develop audience-segmented communications using CRM and marketing automation platforms (e.g., Slate, Salesforce, HubSpot) to drive measurable engagement Lead paid digital advertising strategy across Google Ads, Meta, LinkedIn, and other relevant platforms to reach target markets effectively Digital, Web & Technology Serve as Webmaster and oversee all digital properties, including the University website, portal, events calendar, academic catalog, and student handbook via Cascade CMS Serve as one of the Administrators for the University's SharePoint site Lead SEO/SEM strategy and leverage Google Analytics and similar tools to ensure data-informed content and campaign decisions Ensure all digital communications meet

ADA/WCAG

accessibility standards in compliance with applicable legal requirements Monitor AI and emerging technologies and evaluate their application to content strategy, marketing efficiency, and communications workflows Team, Budget & Operations Build, lead, and develop a high-performing marketing and communications team; conduct annual performance reviews for all direct reports Manage vendor relationships, agency partnerships, and media buying contracts to maximize institutional investment Develop and manage the annual Marketing and Communications department budget, with demonstrated accountability for ROI Establish and implement a framework to track, measure, and report the effectiveness of all communications efforts to senior leadership Oversee all photography, videography, graphic design, and creative production for University recruitment and promotional initiatives Qualifications Required Bachelor's degree in Marketing, Communications, Public Relations, or a related field Significant and progressive leadership experience in marketing and communications. Proven track record developing and executing multi-channel, data-driven marketing strategies that produced measurable results Expertise in institutional brand development, digital marketing, content strategy, and media relations Demonstrated experience with crisis communications planning and serving as an organizational spokesperson Proficiency with CRM and marketing automation platforms (Slate, Salesforce, HubSpot, or comparable systems) Experience managing SEO/SEM, paid digital advertising (Google Ads, Meta, LinkedIn), and web analytics platforms Working knowledge of web content management systems; experience with Cascade CMS a significant plus Familiarity with

ADA/WCAG

accessibility standards as applied to web and digital communications Demonstrated ability to lead, develop, evaluate, and scale a team of communications professionals Experience developing and managing departmental budgets and reporting marketing ROI to executive leadership Strong written, verbal, and visual communication skills with exceptional attention to detail Preferred Master's degree in a related field Experience working at the intersection of enrollment management and marketing within a higher education context Background in advancement or development communications and fundraising campaign support Familiarity with FERPA and other compliance considerations affecting student communications Experience presenting to or communicating with governing boards or trustees Demonstrated experience leveraging AI tools and emerging technology within a marketing or communications function SharePoint administration experience Review of applicants will begin immediately and continue until this position is filled. Midway University is an Equal Opportunity Employer. Share job details to