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S
Sans
Sr. Creative Strategist
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What they do
A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.
$89,386 / year median in California
-1% projected decline
Job Description
Sr. Creative Strategist Sans - 3.7 Culver City, CA Job Details Full-time $125,000 - $142,000 a year 12 hours ago Benefits Paid holidays Health insurance Unlimited paid time off Dental insurance 401(k) Vision insurance Qualifications Research Full Job Description Who We Are Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that actually works to eliminate harmful contaminants - and our product roadmap is just getting started. We're a small, ambitious team that believes deeply in our ability to create a meaningful consumer brand. We move fast, learn quickly, and consistently outperform much larger competitors. Your Role As Creative Strategist, you own the ideas that sell Sans. You'll sit at the intersection of brand, growth, and production - translating customer insight and performance data into ad concepts, briefing them out to a team of internal creatives and external partners, and making sure every paid channel has a steady supply of work that performs. This role reports directly into our Director of Growth and is a hands-on ownership role: you'll set the creative strategy across our entire paid portfolio, and you'll be accountable for driving creative performance. Requirements Responsibilities and Duties Creative Strategy & Concepting Own creative strategy end to end across our paid channels - including but not limited to Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV Develop original ad concepts rooted in customer insight, competitive research, and performance learnings Write creative briefs and direction that give internal teams and agency partners everything they need to execute without a dozen follow-up questions Roadmapping & Production Build and maintain weekly and monthly creative flighting roadmaps that keep every channel stocked with fresh, on-strategy assets Manage the concept-to-launch pipeline: timelines, asset volume, revisions, and delivery, so nothing stalls between idea and live ad Partner & Team Management Serve as the day-to-day owner of our creative agency partnerships - translating creative needs, giving feedback, and holding partners to a high standard of quality and turnaround Lead a growing team including in-house junior creative strategists and a network of creatives including video editors, designers, etc. Performance & Cross-Functional Partnership Work hand in hand with our Head of Growth and paid media team to understand account needs and translate them into the right creative at the right volume Analyze creative performance - hook rates, hold rates, CTR, CPA, ROAS, and concept-level trends. Be able to turn what you find into a testing roadmap and clear point of view on what to make next