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Standard Process Inc

Copywriter

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What they do

A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.

$73,332 / year median in Wisconsin

-0% projected decline

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Job Description

About Standard Process For more than 95 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally. Job Summary The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential Responsibilities Job Summary The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential.
Hours:
8:00am-4:30pm
Monday-Friday Location:
Palmyra, WI (Hybrid) Essential Functions Content Development & Project Execution Manage multiple writing projects from concept through final delivery Brainstorm, develop, and present messaging solutions aligned to brand strategy Write and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy) Develop copy across formats including print collateral, digital experiences, campaigns, and product launches Collaborate closely with marketing, brand, design, and external partners Communicate project status, timelines, and feedback clearly Maintain accurate records of drafts, revisions, approvals, and project documentation Balance multiple projects while meeting deadlines and maintaining high content standards Multi-Channel Content Development Develop content for print, digital, and social channels, ensuring alignment to channel best practices Adapt messaging across formats and channels to meet audience needs and communication goals Write content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copy Support marketing objectives through clear, engaging, and strategically aligned content Campaign & Brand Messaging Contribute to integrated marketing campaigns across multiple channels Partner with designers to align copy and visuals for cohesive communication Develop headlines, taglines, and campaign concepts that drive engagement and response Translate complex, technical, or scientific information into clear, compelling messaging Ensure messaging consistency across all customer touchpoints Tell the brand story in a way that builds awareness, trust, and loyalty Content Strategy, Research & Compliance Conduct research and interviews to ensure content accuracy and credibility Interpret project objectives and creative briefs to deliver effective messaging Apply and uphold brand voice, tone, and internal style guidelines Proofread and edit content to ensure clarity, consistency, grammar, and factual accuracy Monitor performance metrics such as engagement, traffic, and conversion Ensure all content complies with regulatory, legal, and industry requirements Create content aligned with established style standards (e.g., AP style or internal guidelines) AI, Tools & Emerging Technology Leverage AI-powered tools to improve ideation, drafting, editing, and optimization Apply AI responsibly while maintaining brand integrity, accuracy, and compliance Continuously explore emerging content tools, trends, and technologies Recommend process improvements that increase content efficiency and effectiveness Brand Stewardship Ensure consistent application of brand voice and messaging across all deliverables Adhere to corporate values and brand guidelines Identify opportunities to strengthen and evolve the brand voice system
Qualifications:
Education:
Bachelor's degree in English, Journalism, Communications or related field preferred Combination of education and experience considered
Certifications/Licenses:
N/A Experience:
3-6+ years of copywriting experience in marketing, advertising, or related field Demonstrated experience in print, digital, and social media content development Experience with campaign development, product marketing, and brand storytelling Experience in regulated or compliance-driven environments preferred Proven ownership of projects from concept through completion
Specialized Knowledge and Skills:
Excellent writing, editing, and proofreading skills with strong attention to detail Ability to write in multiple tones and styles for a variety of audiences Strong understanding of marketing, advertising, and content strategy principles Knowledge of SEO and digital content best practices Strong ability to simplify complex or technical concepts for diverse audiences Ability to clearly articulate messaging rationale to both creative and non-creative stakeholders Proven ability to collaborate effectively within cross-functional teams Strong organizational and time management skills in a fast-paced environment Experience using or experimenting with AI-assisted writing tools Demonstrated ability to accept and apply constructive feedback professionally
Necessary Competencies:
Adaptable/Flexibility Analytical/Detail-Oriented Communication Creativity/Innovation Critical Thinking Initiative Problem Solving Process Management Reliable/Punctual Self-Development Teamwork/Team Building Time Management Work Environment and Physical Demands This job operates in a professional office environment and routinely uses standard office equipment such as computers, keyboards, and phones. This is a sedentary role; however, this role may also have to do some light lifting of supplies and materials from time to time. Why Standard Process? We offer a comprehensive and competitive benefit package, which includes: Competitive salary and annual incentive program Comprehensive health care and flexible benefit plan, including pet insurance Company-matched 401(k) plan Profit sharing plan On-site childcare with highly accredited curriculum Platinum WELCOA award-winning wellness program, including: On-site 24x7 fitness center Whole food court On-site chiropractic care On-site massage therapist Personal trainer Daily fitness classes On-site life coach $450 monthly Standard Process supplement allowance Paid time off and holiday time Educational assistance Company hosted outings and events Strong community involvement Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law. Benefits Package We offer a comprehensive and competitive benefit package, which includes: Competitive salary and annual incentive program Comprehensive health care and flexible benefit plan, including pet insurance Company-matched 401(k) plan Profit sharing plan On-site childcare with highly accredited curriculum Platinum WELCOA award-winning wellness program, including: On-site 24x7 fitness center (Palmyra, WI) Whole food court (Palmyra, WI) On-site chiropractic care On-site massage therapist Personal trainer Daily fitness classes On-site life coach $450 monthly Standard Process supplement allowance Annual wellness incentives Paid vacation and holiday time Educational assistance Company hosted outings and events Strong community involvement Apply today and become part of the Standard Process family! This role is not eligible for employment visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship, now or in the future. Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.