A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.
COPYWRITER & CONTENT STRATEGIST II DIRECT CONNECT GROUP DCG LLC
Seattle, WA Job Details Full-time $83,000 - $93,000 a year 9 hours ago Benefits Health savings account AD&D insurance Paid holidays Health insurance Dental insurance Flexible spending account Paid time off Vision insurance 401(k) matching Opportunities for advancement Qualifications Audience analysis Script writing Branding consistency Brand representation Brand voice Scriptwriting for video production Data-driven content Cross-functional collaboration Editorial guidelines Content review Content architecture Content strategy alignment Web writing Cross-functional communication Websites Ad writing Full Job Description DCG ONE is one of the largest privately held marketing service providers in the country. Based in Seattle, with locations in NYC and Maryland, we help companies deliver their brand worldwide through creative, print, and fulfillment services.
ABOUT THE ROLE
The Copywriter & Content Strategist II writes and organizes the content behind customer experiences for our clients and their brands. This integrated role pairs strong writing with clear content organization, developing content frameworks, messaging hierarchies, and messaging architecture, then writing the copy that brings them to life. Writing and content strategy are equally weighted; this role does both, not one in service of the other. The Copywriter & Content Strategist II collaborates with designers, strategists, and project managers, adapts tone for diverse audiences and channels, and is responsible for the clarity, structure, and effectiveness of content across touchpoints. If you enjoy turning complex ideas into engaging stories, building thoughtful content strategies, and collaborating with creative teams to bring great work to life, we'd like to invite you to apply!
BENEFITS
Paid Time Off Medical, Dental, Vision Life/AD&D Insurance 401(k) with matching Accident Insurance
FSA, HSA 9
Paid Holidays Monthly Cookie Days!
RESPONSIBILITIES
Writing & Craft:
Writes clear, engaging copy for websites, digital experiences, campaigns, brand messaging, and scripts—adapting tone and style for different audiences, channels, and formats.
Content Strategy & Structure:
Develops content frameworks, messaging hierarchies, and content hierarchy that define how storytelling elements are prioritized, structured, and expressed across an experience.
Concept Development:
Contributes to creative campaign concepts and ideation that deliver on established strategies, proactively proposing ideas and anticipating content needs.
Messaging Architecture:
Builds and maintains messaging matrices and frameworks that keep content consistent and aligned with strategy across an experience and touchpoints.
Machine-Readable Content:
Structures and writes content so it's usable by both people and AI systems—clear hierarchy, consistent labeling, and well-formed language that holds up when read by machines as well as humans.
Brand Voice:
Develops and advocates for brand voice and tone, writing to the editorial standards defined in brand guidelines.
Discovery & Insights:
Interviews stakeholders and reviews content audits and audience data to inform content strategy and reorganization.
Client Engagement:
Leads client-facing content sessions, presents strategies and copy, and incorporates feedback from creative reviews to refine work.
Industry Awareness:
Stays current with trends in content strategy, copywriting, and digital experience.
QUALIFICATIONS 4-6
years of professional experience in content strategy and copywriting for digital experiences, including both short- and long-form copy. Portfolio that demonstrates two things, both required: (1) strong writing craft across web, brand, and campaign; and (2) structured content thinking—content frameworks, hierarchies, or messaging architecture. Writing alone, or strategically alone, will not meet the bar. Experience developing content for websites and campaigns across digital and print. Experience reviewing content audits and audience data to inform content strategy. Experience interviewing stakeholders and presenting to clients preferred. Familiarity with structuring content for AI and machine readability (e.g., content that can be reliably interpreted, validated, or reused by AI tools) preferred. Bachelor's degree in journalism, English, communications, marketing, or related field preferred. Online portfolio of work.
ESSENTIAL ABILITIES
Writing & Content Craft Writing & Editing Content Frameworks & Messaging Architecture Brand Voice Development & Advocacy Scriptwriting Attention to Detail Content Structuring for Human and Machine Use Collaboration & Communication Cross-Functional Collaboration Presentation Skills Excellent Written and Oral Communication Skills Customer/Client Focus Business & Professional Skills Curiosity and Idea-Seeking Initiative and Independence Organization & Prioritizing Skills Problem Solving/Analytical Skills Comfort in a Fast-Paced Environment
PHYSICAL REQUIREMENTS
Prolonged sitting and extensive data entry and typing Minimal lifting of office equipment and supplies May be required to frequently lift up to 10 lbs Hand dexterity and strength Flexibility in work hours may be required
WORK ENVIRONMENT
This position is predominantly held in a clerical environment and may also work or access the production floor in an industrial warehouse setting. This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. While performing the duties of this job, the employee is frequently exposed to fumes or airborne particles, moving mechanical parts, and vibration. The noise level in the work environment can be loud. DCG ONE does not tolerate discrimination of any type and offers equal employment opportunity to all qualified persons without regard to race, color, religion, sex, natural origin, age, disability or medical condition, sexual orientation, marital status, veteran status, or any other considerations made unlawful by Federal, State, or local laws. We believe in providing eligible and qualified employees with opportunities to advance. DCG ONE is an at-will employer.
