The Opportunity We are seeking a Creative Director to lead the next chapter of an exceptional luxury brand that has already established itself as one of the best in its industry. This is not a role to reinvent what is already working. It is an opportunity to take a highly respected, beautifully positioned boutique brand and amplify its presence, influence, and visibility so that its reputation extends far beyond its existing customer base. The ideal candidate is equal parts creative visionary, brand strategist, storyteller, content creator, and hands-on executor . You understand luxury, know what makes a brand feel aspirational and relevant, and have an instinct for creating content that people want to stop, watch, share, and talk about. You will own the brand's creative voice and visual identity across B2C and B2B audiences , with a particular focus on building a powerful presence across Instagram, TikTok, social media, digital, email, partnerships, events, and other channels where today's customers and industry influencers discover brands. What You'll Do Own the Brand Strategy & Creative Vision Develop and lead an integrated brand and creative strategy that elevates the company's position as a category leader. Translate the company's unique point of view, expertise, aesthetic, and personality into a compelling and consistent brand experience. Define and protect the brand's visual identity, voice, tone, storytelling, and creative standards across every touchpoint. Identify opportunities to make the brand more culturally relevant, recognizable, and talked about within the community and industry. Build a Brand People Want to Follow Develop a highly compelling social media strategy across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms. Create a consistent stream of content that is beautiful, authentic, engaging, educational, entertaining, and shareable . Develop campaigns and content concepts designed to increase reach, engagement, followers, brand awareness, and ultimately revenue. Turn the people, products, expertise, behind-the-scenes moments, clients, community, and culture of the business into compelling stories. Identify trends quickly and determine which are appropriate for a sophisticated luxury brand—and which are not. Create content that feels current without chasing trends simply for the sake of being trendy. Be Hands-On Develop content calendars, campaign concepts, creative briefs, photography/video concepts, social campaigns, and brand activations. Work directly with photographers, videographers, designers, influencers, agencies, freelancers, and other creative partners. Participate in and, when appropriate, personally direct shoots and content production. Concept and execute campaigns from initial idea through launch and measurement. Ensure the brand is consistently producing high-quality content—not simply posting for the sake of posting. Elevate Both

B2C & B2B

Marketing Develop creative strategies that speak authentically to both consumers and professional/industry audiences. Create content that builds consumer demand while simultaneously strengthening relationships with referral partners, vendors, industry leaders, and other key stakeholders. Develop thought-leadership content that establishes the company and its leadership as authorities within the industry. Identify opportunities for strategic collaborations, partnerships, events, influencers, media, and community engagement. Create Community & Cultural Relevance Make the brand a recognizable presence within its local and broader industry community. Develop partnerships and experiences that create genuine buzz around the brand. Identify relevant influencers, tastemakers, media outlets, organizations, events, and cultural moments that align with the brand. Help transform the business from a great boutique that people know into a brand people talk about, follow, recommend, and aspire to experience. Measure What Matters Establish meaningful KPIs for brand awareness, social growth, engagement, reach, traffic, leads, customer acquisition, and conversion. Monitor performance and continuously refine the creative strategy based on data and audience behavior. Understand the difference between content that receives attention and content that actually builds the brand and drives business. What We're Looking For Proven experience leading creative, brand, social media, or marketing strategy for a luxury, premium, lifestyle, fashion, beauty, hospitality, design, or highly experiential brand . A sophisticated understanding of luxury branding and what differentiates premium brands from mass-market marketing. Demonstrated success growing a brand's social presence and creating content that generates meaningful engagement. Exceptional visual taste and an instinct for what looks, feels, and sounds elevated. Strong understanding of Instagram, TikTok, LinkedIn, and emerging social platforms. A natural storyteller who knows how to turn a business's people, expertise, products, and personality into content. Highly creative, but equally comfortable executing the details. Strong copywriting and communication skills. Excellent instincts around trends, culture, influencers, partnerships, and digital behavior. Comfortable working in a highly entrepreneurial environment where ideas move quickly from concept to execution. Strategic enough to build the roadmap and hands-on enough to pick up the phone, brief the photographer, write the caption, direct the shoot, and make sure it gets posted. A builder's mentality —someone who sees opportunity everywhere and doesn't wait for someone else to execute the idea. The Ideal Candidate You are someone who walks into an exceptional business and immediately sees how much bigger the brand could be . You understand that the company already has the product, reputation, expertise, and customer experience to be at the top of its category. Your job is to make sure the market knows it . You know how to make people stop scrolling. You know how to create desire. You know how to turn a customer experience into a story. You know how to make a brand feel aspirational without feeling inaccessible, sophisticated without feeling sterile, and current without compromising its identity. Most importantly, you are not looking to simply manage marketing. You want to build a brand people cannot stop talking about. #IND2