Art Director/Graphic Designer (Fashion) hybrid freelance

Our client, a growing name in fashion is seeking a Graphic Designer and Art Director for immediate freelance. This is a 3 month contract role (40 hours a week) with potential to extend that is hybrid onsite. You will be responsible for elevating and protecting the brand across all visual touchpoints. This role oversees the development and execution of best-in-class graphic design across digital platforms (email marketing, Shopify, social media, web experiences) and print collateral (campaigns, catalogs, packaging, retail and wholesale materials). The ideal candidate brings a rare combination of craft and command — a refined design sensibility, strong conceptual thinking, and the art direction instincts to lead a room on shoot day as confidently as they govern a design system. They bring deep digital fluency, deep Shopify expertise, and a strong understanding of how design drives customer experience, conversion, and brand equity. Key Responsibilities Creative Leadership & Brand Stewardship Work with Head of Creative & Content to evolve the brand's visual language and lead concept development for campaigns, launches, and seasonal initiatives — ensuring consistency, quality, and innovation across all outputs. Translate brand strategy into compelling, cohesive design systems that scale across channels and seasons. Set and uphold high standards for typography, layout, color, imagery, and craft. Art Direction Provide confident art direction on photo and video shoots — directing talent, overseeing styling and set, and ensuring each shot delivers on the creative brief and captures the intended fashion story. Translate seasonal creative briefs and campaign concepts into clear visual direction for photographers, videographers, stylists, and talent — ensuring every production element serves the brand narrative. Contribute to image selects and post-production review, ensuring final assets reflect the intended visual story and meet the standard for use across all channels. Digital Design Excellence Lead design for all email & social media marketing, ensuring visual clarity, performance optimization, and alignment with brand standards. Oversee Shopify and web design, including homepage storytelling, PDPs, landing pages, and seasonal refreshes. Partner closely with eCommerce, Marketing, and UX teams to balance aesthetics with usability, accessibility, and conversion. Stay current on digital trends, platform capabilities, and best practices, applying them thoughtfully to the brand. Video & Social-First Content Design Partner with the Head of Creative & Content and Integrated Marketing to develop design concepts and visual frameworks for video and social-first content — including reels, stories, campaign video, and platform-native formats. Bring a motion-aware design sensibility to creative development — understand how still design translates to video and contribute upstream thinking on visual storytelling across moving formats. Ensure brand consistency and design quality across social content, balancing platform-native aesthetics with cabi's elevated visual standards. Team Leadership & Development Lead, mentor, and inspire a team of graphic designers, fostering a culture of excellence, collaboration, and growth. Provide clear creative direction, constructive feedback, and career development support. Oversee workload planning and resource allocation to ensure efficient execution without compromising quality. Cross-Functional Collaboration Partner with Marketing, Merchandising, eCommerce, and Production teams to deliver integrated campaigns and assets. Support field teams with tools and materials that enhance execution and customer experience. Work in close partnership with the Snr. Producer to align design timelines with production schedules, ensuring creative and operational workflows move in lockstep. Qualifications 8+ years of art & graphic design experience Proven expertise in digital design, including email marketing and social media first assets Deep SHOPIFY experience mandatory Strong background in print design and production is a plus Exceptional portfolio demonstrating brand-led collateral across digital and print. Proficiency in Adobe Creative Suite; familiarity with Figma and digital collaboration tools. Experience in fashion, apparel, or lifestyle brands required; in-house experience strongly preferred over agency-only background. Familiarity with AI tools relevant to design and content creation; curious about emerging applications and able to evaluate where AI drives efficiency without compromising creative quality. Send your portfolio today!