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The Vanguard Group, Inc.
Social Media Art Director
Career Insights for Creative Director
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Based on Pennsylvania data
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What they do
A Creative Director may direct style and visual image for a company. May direct the work of other design staff including artists, photographers, writers and editors. May work on page layout and cover art in print or web publishing, or the visual aspects of a design or media campaign. May oversee set design for movie, television or theatre productions.
$98,782 / year median in Pennsylvania
-3% projected decline
Job Description
Bring Vanguard's story to life through bold, social-first creative. We're looking for a creative professional who can blend art direction, branding, design, and motion to shape compelling content that reaches millions across social platforms. If you're passionate about turning complex business messages into engaging social experiences, we'd love to hear from you. Core Responsibilities Collaborates across teams to understand business objectives, audience needs, and content opportunities. Develops and presents social-first creative concepts and campaign ideas that support communications and marketing goals. Creates and pitches innovative creative concepts, articulating strategic rationale and relevance to stakeholders, business partners, and leadership. Provides art direction and creative guidance throughout the content development process, ensuring high-quality execution across static, motion, and emerging social formats. Demonstrates versatility across both static and motion design for social content. Operates comfortably within a strict regulatory and compliance environment while creating engaging and attention-grabbing work. Maintains brand standards and visual consistency across social channels while identifying opportunities to evolve creative approaches within established guidelines. Collaborates with designers, copywriters, strategists, video producers, and external partners to deliver integrated campaigns and content experiences. Engages with business units and leaders to understand communication objectives, provide creative recommendations, and ensure final deliverables meet stakeholder expectations. Stays current on social media trends, platform innovations, and creative best practices, proactively bringing new ideas and formats to the team. Participates in special projects and performs other duties as assigned. Qualifications
- Five years of related experience in social media, art direction, advertising, creative marketing, or digital content development.
- Strong portfolio demonstrating social-first campaign concepting, art direction, static design, and motion design across multiple platforms.
- Proven experience developing and pitching creative concepts to stakeholders and cross-functional teams.
- Strong understanding of social media platforms, audience behavior, content formats, and emerging trends.
- Undergraduate degree or equivalent combination of training and experience.