A Graphic Designer works with text and images to create design for printed material or web sites. Develops visual designs, such as a logo, that establish an identity or brand for an organization, business or campaign; uses design skills to improve the visual impact of advertising messages, reports, books or websites. May produce documents and printed materials using desktop publishing software and equipment. May work for a publishing company or provide printed business or marketing material for business clients.
POSITION ACCOUNTABLE FOR THE FOLLOWING KEY RESULTS
Performs key job duties while upholding the Company's Mission & Guiding Principles. Collaborate with the brand and design teams to ensure creative requests exceed expectations by adhering to brand standards while reflecting current market trends. Develop and execute packaging solutions that are not only visually compelling but also strategically aligned with product, brand, and market goals. Work closely with product, marketing, and brand teams to turn insights and objectives into clear, engaging visual narratives. Thrive in a fast-paced environment where tight turnarounds are the norm, without compromising on quality, attention to detail, or brand integrity. Bring innovative thinking to every project, balancing aesthetics, functionality, and the realities of production and supply chain constraints. Apply and extend brand guidelines across packaging and supporting assets, ensuring consistency across channels while allowing space for smart iteration. Partner with industrial design, marketing, product management, and vendors to ensure packaging designs are feasible, scalable, and impactful. Prepare meticulous, print-ready files and follow through with vendors or production partners to ensure accurate execution and timely delivery. Keep a pulse on design trends, sustainability practices, and packaging innovations to bring fresh ideas to the table. Execute all other duties assigned to support the future growth and success Due to business needs, this job profile is subject to change with/without advance notice. Maintain a strong understanding of graphic design fundamentals and a keen eye for visual details, including color theory, typography, proportion, scale, layout, and visual presentations. Able to articulate (visual, oral, written, email) concepts and ideas so that the client clearly understands the design recommendations during formal and informal presentations. Strong collaborator with a proven ability to work cross-functionally with creative, marketing, and business teams to ensure content aligns with overarching strategic objectives. Excellent communication and analytical skills, with the ability to effectively present design concepts and campaign performance insights to stakeholders. Manage time and resources to meet and beat deadlines while maintaining clear communication with the team regarding project needs. Detail-oriented and highly adaptable, adept at managing multiple projects simultaneously while staying current with industry trends and evolving platform requirements
BEHAVIORS AND PERSONAL ATTRIBUTES
Positive, inquisitive, and self-motivated, with a strong work ethic and results-driven mindset. Collaborative team player who also thrives when working independently. Strong written and verbal communicator with excellent organizational skills and attention to detail. Adaptable and resilient, able to manage shifting priorities and work well under pressure. Open to feedback and continuous learning, with a proactive approach to improving work. Committed to delivering the best possible outcomes while being flexible with occasional overtime when needed. EDUCATION and/or
EXPERIENCE
4-year college Degree in Graphic Design/Communication, Art or Advertising with studies in color theory, illustration, web design, and use of graphic applications. 5+ years experience in a graphic designer role (or the equivalent). Print design experience a must. Experience in the creative industry is a plus. Experience in multi-channel retail and online-to-offline strategies is a plus.
Proficient in Adobe Creative Suite, with strong working knowledge of Photoshop, Illustrator, and InDesign. Familiarity with After Effects or Premiere Pro is a valuable asset. Figma or Canva a plus. Experienced in using project management tools such as Workfront to support collaborative and deadline-driven workflows. Comfortable working in a Mac-based environment, with intermediate proficiency in macOS, Microsoft Office Suite, and cloud-based collaboration platforms. An understanding of studio photography and video production is a plus, including hands-on experience with photo retouching and optimizing visuals for digital use. Experience with a digital asset management database. Strong understanding of file organization and version control, ensuring seamless collaboration across teams and easy handoff between stakeholders. Hands-on experience creating high-quality production mockups for presentations, using tools such as straight edge, corner rounder, bull-nose punch and X-Acto knife. Proficient with equipment including an ESPON large-format printer and spray booth for finishing. For immediate consideration please call PrideStaff 559-432-2022
