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Lees-McRae College

Graphic Designer and Brand Manager

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Job Description

Department:
MNC Job Description Title:
Graphic Designer and Brand Manager Department:
Marketing and Communications Category:
Non-Exempt Summary/Objective The Graphic Designer and Brand Manager leads visual brand execution supporting enrollment marketing, fundraising campaign initiatives, advertising efforts, and institutional communications. Essential Functions Design and produce creative concepts and collateral for recruitment and fundraising efforts. Uphold brand standards through quality control of visual content Produce still and motion graphics and other digital assets for institutional websites, social media enterprise accounts, digital marketing/advertising campaigns, promotional print materials, email campaigns, and environmental building graphics. Create and maintain creative calendar for production timelines and scheduling using project management tools. Inspect proofs for accuracy and adherence to appropriate production standards. Lead creative needs for recruiting, retention, and constituent engagement events (e.g. apparel designs for Homecoming/Family Weekend and community service days, wayfinding signage) Produce approved templates for campus partners. Support institutional initiatives by providing design support to other departments. Research industry trends and best practices within the fields of marketing and communications and higher education. Other duties as assigned Competencies Graphic design expertise required Brand development required Adobe Creative Suite expertise required Attention to detail required Project management preferred Supervisory Responsibility This position may supervise student workers or interns. Work Environment Normal office environment where there is no physical discomfort due to temperature, dust, noise and the like. Position Type/Expected Hours of Work This is a full-time position. Days and hours of work are Monday through Friday, 8 a.m. to 5 p.m. However, the employee must be willing to work a non-traditional 40-hour week and be flexible as needed. Schedules will be adjusted to provide coverage in these cases. Travel Limited travel may be required. Required Qualifications Bachelor's degree in graphic design or related field. Preferred Qualifications Higher education experience. Physical Demands Minimal physical demands.
Posting Number:
S124
P Number of Vacancies:
1 Quick Link for
Internal Postings:
https://leesmcrae.peopleadmin.com/postings/521