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DuPont
Global Marketing Leader - Corian® Design
Career Insights for Media / Talent Director
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Based on Delaware data
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What they do
A Media or Talent Director directs and coordinates activities of personnel engaged in preparation of stage, television, radio, or motion picture productions, or auditions and interviews performers to select most appropriate talent for parts in these productions.
$151,381 / year median in Delaware
+5% projected growth
Job Description
At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it's providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world's most talented people are choosing to work at DuPont. Why Join Us | DuPont Careers (https://careers.dupont.com/us/en/whyjoinus)
- Global Marketing Leader - Corian® Design
The Opportunity:
- Corian® is a globally recognized, design-led brand with a strong foundation in material innovation and specification-driven demand.
What You Will Own:
- _Demand Creation & Specification Influence_ + Define and lead the global "where to play / how to win" strategy, including priority segments, use cases, and value propositions—and translate this into demand generation that increases specification, pipeline, and conversion + Build upstream demand with architects, designers, and key specifiers + Shift engagement from product-led to value- and outcome-driven _Marketing-Commercial Integration to ensure demand generated is captured_ + Establish a global marketing operating system aligned to segmentation, account priorities, and value propositions + Partner with regional commercial leaders to improve pipeline quality and win rates + Equip sales teams with scalable tools, insights, and content that drive conversion _End-to-End Customer Journey_ + Own and optimize the specification journey—from discovery through specification to purchase + Identify and eliminate friction across channels, tools, and processes + Improve conversion at each stage of the funnel _Digital & Data Transformation_ + Build a fully measurable, data-driven marketing engine + Leverage digital platforms, content, and analytics to drive engagement and growth + Establish clear, consistent KPIs tied to pipeline, conversion, and ROI _Brand & Design Leadership_ + Strengthen Corian®'s position as a premium, design-led brand + Translate product innovation into compelling, differentiated narratives + Balance short-term demand generation with long-term brand equity _Organizational Leadership & Capability Building_ + Define and build the structure, capabilities, and talent needed for a modern marketing function + Lead and develop a global team with clear accountability for performance + Transform the organization from a reactive, request-based model to a proactive, insight-led growth engine •How Success will be measured:•+ Clarity and consistency of priority segments, value propositions, and competitive positioning across regions + Revenue growth and market-share expansion in priority segments + Growth in specification-driven pipeline and quality of demand created + Improvement in pipeline and specification-to-sale conversation rates + Increased customer engagement and ease of specification for designers and specifiers + Measurable contribution of marketing to commercial outcomes (pipeline, win rate, ROI) •
Qualifications:
- + 15+ years of experience + Bachelor's degree in Business, Marketing, or similar required; MBA preferred + Proven experience leading marketing in a building materials/construction ecosystem (or analogous B2B specification-driven environment) + Track record of driving measurable growth through demand generation and commercial integration + Deep understanding of multi-stakeholder customer journeys (specifiers, contractors, distributors, etc.